An artistic motion video promotes the 4th European Road Safety Day

How do you go about raising awareness on road safety, among the broad public of all EU countries? This was the challenge we faced when asked by the European Commission to promote such vast a topic through a short viral clip. Our approach was to illustrate road hazards using strong visuals (which traverse European languages and cultures), rather than using the “good-old” institutional voice-over. We combined filmed footage with various 2D animations, including: graffiti art, a trompe-l’oeil, and other optical illusions. Finally, an original musical soundtrack was composed to give the video the right beat. The result is a 1”20’ thought-provoking aesthetic appetizer…

The video is officially launched today, at the 4^th European Road Safety Day, taking place in the Cypriot capital. This production was part of a long-term working relationship between Emakina.EU and the European Commission’s Directorate- General for Mobility and Transport (DG MOVE).

Shooting day at Vilvoorde, Belgium