Mar 5 2010

During the last Interactive Media Awards, which took place recently in the United States, Emakina won two awards, one for « I Love Radio Advertising » and one for « Nescafé ».

- The web site « I Love Radio Advertising » received the « Outstanding Achievement Award » in the category Radio. It lauded the attention paid to user-friendliness as well as the development of an online data base containing some 60.000 radio ads, spanning 25 years of radio history. « I Love Radio Advertising » allows visitors to (re-)listen to the most legendary radio ads, create a playlist with their favorite ads, download them, and more! Its powerful search engine also makes it possible to find ads in the data base using various intelligent search criteria such as brand, sector, genre, era, language, and agency.

- The Nescafé web site also received an « Outstanding Achievement Award », in the category Food/ Beverage. This site is a cross-media platform built around the Nescafé brand. Through its «Design your cup» module the web site helps to create higher brand awareness by renewing the product experience beyond the web. The cup itself is at the heart of the Nescafé brand activations.

Mar 4 2010

PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society?

Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.”

You can review Brice’s baleful interview on the BFM website.

To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”

Mar 3 2010

Since September, Emakina has been delivering a production release with new features of MySite for Truvo every two weeks.

The 10th version of MySite went live quite recently and offers great added value: e-couponing module, sub-domains, clone module, heading specific business card, ‘duplicate content’ deletion, and many other new features.

The MySite environment makes it possible for advertisers to manage the branding of their business using a variety of modules and thus creating a personalized website that’s easily adjustable via a very intuitive user interface.

Mar 1 2010

ING Belgium asked Emakina to develop the new website for its mortgage loans.

The final mini-site suggests several credit formulas to candidate buyers and pays extra attention to ING’s green loans. In addition, everyone interested in a new real estate project can find numerous useful tips and advice on this website.

Emakina was responsible for the new website’s structure, design and integration.

The graphic make-over gives a taste of mother website ING.be’s future developments.

Feb 17 2010

Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan.

The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.

Feb 8 2010

What defines a cloud service? What about compatibility between operating systems? If your cloud host disappears, where does your information go? What tools exist for the user to monitor and manage multiple cloud-computing accounts?

The Cloud Computing Forum will present trends and cases in Cloud Computing through various presentations. The forum will be held on February 26th at Hotel Le Meridien and you can register here.

Feb 5 2010

The car show may well be behind us, but the very attractive and wanted car show conditions still are the talk of the town.
Emakina made 3 mini websites for 3 car manufacturers that all put the interesting conditions in the driver’s seat.

The Audi Belgium Salon 2010 Website :

The SKODA Salon website :

The SEAT Salon 2010 website :

Feb 3 2010

Let me take you back to the middle of the nineties. At that time, there were two different, competing and radically opposed schools when it came to the future of digital networks. The first school, represented by Compuserve, defended a structured architecture of the web: Compuserve built a closed system with its own nomenclature and its own applications that were not accessible to non-subscribers. Others, including key players such as AOL and even Apple, offered access to their deceased eWorld to the first forerunners who paced the stammering network.

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Feb 1 2010

Knauf Insulation (manufacter of energy efficient insulation solutions) has entrusted the redesigning of its website site to Emakina.

The site just has been revamped to offer fresh contemporary graphics and new usability. Emakina also worked on the information architecture, HTML development, flash programming! And also CMS Drupal!

Jan 28 2010

The UBA (Belgian Association of Advertisers) is organizing this February 2nd, the first Digital & Mobile Media Committee meeting. Well chosen digital medias experts will share their knowledge about digital strategies and their added-value in a media plan, illustrated by some relevant integrated cases. Keynote speaker, Isabelle Driege, executive manager at Emakina/Media, will join in for the conclusion of the day event.

When: 2 February 2010 at 14:00 PM

Where: UBA – Antwerpselaan 2 – 1853 Strombeek-Bever.

Jan 28 2010

What’s the return on buying keywords compared to display advertising? What’s the impact of brand advertising online? How is the advertising ecosystem going to evolve over time? Are viral campaigns truly more cost effective?

The Webvertising Forum aims to answer most of these questions. This one-day business event presents 10 interactive workshops on actual topics such as: display advertising, new formats, planning & buying , legal aspects of online advertising, crowdsourcing, digital cross-media, community marketing and many more! Lots of practical client-cases will guide you through the development of a successful online campaign.

Top keynote speaker, Isabelle Driege, executive manager at Emakina/Media, will join in and share her knowledge about Digital Cross-Media: campaign optimization by using a mix of digital channels.

When: 3 February 2010 at 9.30 AM

Where: Hotel Le Meridien Carrefour de l’Europe 3, 1000 Brussels

Register here

Jan 27 2010

Each year, the festival season countdown begins with the launch of the new Rock Werchter website. For the 2010 edition, Design is Dead pimped the 2009 structure with new graphics and extra features such as an extended picture gallery. Browse through a decade of festival fever, super bands and shiny happy party people and check out the latest news online. And if that doesn’t get you in the mood for RW 2010, we suggest you perform a little sundance…

Jan 20 2010

Design is Dead goes for bigger and better! Last week, they packed their bags and moved into its new headquarters!. It took them 1926.83 kilos of manpower to move: 124 boxes, 5 and a half aliens, 4 near-dead plants, 52 terrabytes of server capacity, 19 grey mice and much more to our new headquarters.

From now on, your trusted creative force is to be found in the Duboisstraat 50, 2060 Antwerp. You’re more than welcome to pop in for some coffee and a guided tour. For a sneak preview, click right here.

Jan 20 2010

In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication.

As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think.

In the interview, Amélie explains the values advertisers will have to take into account while mapping out their future campaigns: authenticity, crowd-sourcing, eco-responsibility, local consumering,… “Sharing becomes a fundamental value” explains Amélie, “the Internet becomes more and more a guide for all sorts of consumers. A clear example of this is the success of online community platforms such as Yunomi.be.”

Read full article (in French) here…

Jan 15 2010

After 23 years of presence at the Superbowl, the greatest unifying event that makes every creative mind drool, Pepsi has decided to stop investing in Superbowl advertising, which costs no less than 20 million dollars. So, what are they going to do with all that money, I hear you thinking (“Darling, I’ve found some savings under the mattress. How about some serious spending?”). Well, Mr. Pepsi has decided to make a courageous choice. One that is in line with the current media environment. He is indeed going to invest this money in social media! And the new project got a name as well: it’s called the Pepsi Refresh Project.

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Jan 8 2010

At the beginning of the twentieth century, French researcher and philosopher Pierre Teilhard de Chardin (1881-1955) developed the concept of noosphere, which was invented by Vladimir Vernadsk. Wikipedia describes the noosphere as the representation of a thin layer around the earth that would materialise all the consciences of humanity and the capacity of humans to think.

Teilhard de Chardin talks of the advent of a unified and global planet where ideas circulate freely amongst a humanity that has become self-conscious. For the author, this emergence of a planetised intelligence (as he calls it) would not be the result of a spiritual or mystical elevation but the result of rationality: the fusion of intellectual activities would lead to efficiency gains profiting the highest possible number. Read the rest of this entry »

Dec 23 2009

For the fourth year in a row, Emakina supported “Music For Life“. The “Emakina For Life”  team collected 500€ by selling winter drinks and cakes (did I say Glüwein?).

Since the amount has been doubled by the Emakina management, it is a total of… 1000€ that was donated to Music For Life this year. This allows the Red Cross to buy 200 mosquito nets which will help preventing the spread of Malaria disease.
To help the cause, and listen to your favorite tune on StuBru, you can donate on this website.

Dec 22 2009

At the Summit International Awards in the United States, the jury has announced his verdict on this year’s EMAs (Emerging Media Award). Interactive agency Emakina was lauded with three awards for their creation of the Axelle Red, ING and Pierre Marcolini websites.

The new website of the Belgian singer Axelle Red received the ‘Visionary Award’ in the category ‘Leisure & Entertainment Website’. An award that honours the unique look & feel and the innovative online user experience that was created specially for this website.

Second price for Emakina awarded their viral ‘Lion Deposit Account’ campaign for ING. This campaign “made with a single webcam” created an enormous online buzz, proving the skills of the Emakina teams and the ‘LiveSite’ technology. The campaign won the ‘Innovator Award’ in the category ‘Experimental Marketing’.

For the creation of the new Pierre Marcolini website, Emakina received its third EMA this year: ‘Leader Award’ in the category ‘Consumer Product Website’. This award fully credits the unique way in which our teams developed a brand online, just by using high-quality pictures and videos in a most intelligent fashion.

Dec 19 2009

Up until 27 December, members of the interactive Yunomi.be platform can vote for their Yunomi Woman of the Year.

10 women, both Dutch-speaking and French-speaking, have been nominated. The section ‘Woman of the day’ gives a presentation of each of them. These 10 women have been the biggest source of inspiration to other women.

In January, the winner’s list will be revealed. On top of the title Yunomi Woman of the Year, they will get an award and a wellness package.

“For Yunomi, every woman has a story to tell and they get the opportunity to share their story on our platform. With the Yunomi Woman of the Year award, we hope to convince other women to share their own story and to become a source of inspiration to others”, explains Yunomi’s spokeswoman Michon van Doorn, Multi-Brand Platforms Manager of Unilever Benelux.

Yunomi.be was launched in June. Over 2 million women have visited the platform and over 750.000 reactions have been made online.

Dec 9 2009

Ji Lee, a Creative Director at Google, and the brain behind Google Creative Lab, was the highly anticipated keynote speaker on the opening day of Design At Work’s 3-day trade show in Kortrijk (www.designatwork.be).

He started his hour-long talk with some neat examples of personal work (he has worked on some major ad campaigns in his hometown of New York), like creating smart business cards or launching a new museum using the building’s silhouette.

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