Feb 17 2012

Emakina is one of the big winners in the Interactive Media Awards, with 2 ‘Best in Class’ and 4 ‘Outstanding Achievement’ distinctions. The jury of this worldwide contest follows the highest standards of excellence in web design and development and honours individuals and organizations for their outstanding achievement.

The Interactive Media Council (IMC) who created the awards is an international association of leading web designers, developers, programmers, advertisers and other web-related professionals.

International Crisis Group and Evolta City, Best in Class

The ‘Best in Class’ award is the highest honour bestowed by the Interactive Media Council.

This year, Emakina’s The Reference receives the prestigious award for the International Crisis Group Website. The project successfully combines the serious nature of this worldwide organisation with its dynamic, open communication style, while emphasizing ICG’s values and strengths.

Panasonic Evolta City, a project by Design is Dead also received this highest honour, in the category  ‘Community’. The collaborative social media game brought together players from across Europe to build the biggest Zero CO2-emission City on the World Wide Web.

The jury declared both winners excelled in all areas of the judging criteria and achieved a perfect or near perfect overall score. Both sites represent the highest standards of professionalism, compliance, impeccable planning and execution.

Four Outstanding Achievements

The ‘Outstanding Achievement’ awards are the second highest prize bestowed by IMA. Emakina was selected four times out of the international pack of competitors.

The Schweppesonality campaign won in the ‘Lifestyle’ category. The Schweppes brand is working on a global rebranding, together with Emakina. Schweppesonality is an original activation campaign about the fans of the brand and their charismatic, unexpected and inspiring personalities, true Schweppesonalities.

SamsungWorld received the award in the category ‘Community’ and ‘Consumer Services’ website.  This new online meeting point for Samsung clients channels all opinions and discussions on Samsung and its products towards one, dynamic environment. Visitors exchange ideas and discover promotions, goodies and news items, in a tailor made CRM system.

50 Lawyers last but not least is the winning campaign for Test-Achats, in the category ‘Professional Services’. In a web centric campaign eco system, consumers were invited to file their complaints online and share their experience in social media. The original campaign showed TestAchats/Test-Aankoop lawyers in a military training camp, preparing to fight for the rights of their consumer clients.

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Feb 16 2012

The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service.  All ‘signed’ Emakina.

Electrabel, the first energy provider in Belgium, is a long-standing client of Emakina. About one year ago, a new pitch was launched and Emakina came out of this contest as the winner: the agency was named preferred supplier of Electrabel. New in this relationship was that the mission would include social and mobile media, besides web activities.

• Energy Manager

Electrabel helps its customers to reduce their energy consumption and environmental impact. So it wanted to offer its customers a new service that could make them true partners in this valuable effort. The Energy Manager allows them to fine-tune their energy actions and reduce gas and electricity consumption.

In the application, customers fill in their gas and electricity consumption. They then receive a clear analysis, with state-of-the-art bar charts and graphs indicating their energy history. They can also opt for data in a list format, of course. This information is the starting point for improved energy management, with a coaching support, offering practical tips and insights.

The Electrabel Energy Manager is also available on iPhone and Android. It targets both residential and small office/home office clients. For users on the move, the Energy Manager app is the perfect addition to the Energy Manager website.

• Spreading the word

Emakina is also the partner for Electrabel’s web activation campaigns, including promotion and bannering actions. The campaign now starting will highlight the launch of the new online application for residential customers. It will also introduce the other mobile applications, Electrabel Mobile and Electrabel Energy Manager for Professionals. Banners in different formats are placed on key Belgian portals and news websites. Objective is to generate traffic to the different Electrabel websites and apps. The tools are really handy and valuable, so this promotion really is worth the energy!

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Feb 10 2012

Clinique, the leading American brand of dermatologist-developed cosmetics and its digital agency Emakina once more offer a nice surprise to beauty lovers. Clinique introduces its new tool for women, that helps them select the best suited foundation for their skin type. Each beautifully crafted Clinique skin care and makeup product is allergy tested and 100% fragrance free.

The website allows users to connect via their Facebook account. Once the visitors provide access to their pictures, the Clinique ‘advisor’ asks two quick questions about their skin type and possible makeup problem. The answers help to define the perfect foundation, matching the different characteristics of each beauty. The tool now proposes the ideal foundation solution, together with a beautifully adapted picture, adjusting contrast and light, and nicely framing the result in a real star lodge setting. The ‘star photo’ offers a glimpse of the beauty effect the correct foundation will create.

This original campaign already proves to be a great success, with over 3000 registered participants. Clinique’s pages on Facebook for the Netherlands and Belgium have already attracted more than 18.000 members, making it a real beauty forum. Clinique believes that every skin can be great skin. The new tool is once more a new step towards that goal!

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Feb 7 2012

The cosmetics brand Clinique has just launched its new e-commerce site for the Netherlands, with the support of its digital partner agency Emakina. The Belgian e-shop is announced to follow in a few weeks.

Clinique is a prestigious American brand offering a wide range of cosmetics, skin care, makeup and fragrances. Each Clinique skin care and makeup product is allergy tested and 100% fragrance free –  crucial in a world where allergies have been labeled the modern epidemic. All its care and makeup products are based on a dermatological heritage: adapted to each skin type and its needs for unparalleled comfort. Clinique has become a symbol of personalized beauty around the world.

The e-commerce business is currently booming: in Belgium, for example, the number of online sales rose by nearly 24% between 2010 and 2011. More and more brands are starting their own online sales service and are moving towards integrated solutions, such as Clinique’s e-commerce site, developed by Emakina.

The Clinique website for the Netherlands has been fully revised and rejuvinated. New headers create added content value to the home page and many other pages. Emakina really did a full website makeover, establishing a direct relationship with the client, inviting female or male visitors to directly buy all products online there and adding some “web exclusives”, all with delivery in 3 working days.

The new site also provides many tips to help the fairer sex choose wisely and direct every person to the product that truly matches him or her. This advice is related to beauty and skin care. It also includes a tool to make your own skin analysis, before proposing the best suited solution.

For the launch period of the site, customers are offered free shipping of the products, plus a free range of samples for their first order.

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Feb 7 2012

Emakina has today announced that it has become a NetApp Silver Accredited Partner – adding innovative storage and data management to its portfolio of services and solutions.

NetApp creates innovative storage and data management solutions that boost IT efficiency and flexibility. NetApp’s passion for simplicity, innovation, and customer success helps companies around the world go further, faster. With an efficient and flexible storage infrastructure, NetApp provides cost savings and improved business responsiveness.

This move provides Emakina with an enhanced ability to deliver virtualization and storage services to its managed services client base. Emakina will now benefit from having access to NetApp’s complete product portfolio, with the added benefit of access to partner-specific tools, as well as training, sales and marketing programs.

NetApp helps solve the most critical IT and business challenges, while maximizing return on investment.
Emakina is pleased to enhance its storage and data management offering, bringing best of breed technology to its clients.

I’m interested to know more about NetApp / Contact Emakina regarding NetApp products and services.

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