Jan 27 2012

AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media.

We decided to convey our message in the same way as the disease spreads. We developed media carriers that can be transmitted unknowingly.

Our media campaign centered around 3 unexpected channels:

-          Stickers on coins: hundreds of coins were distributed during events this summer, on festivals, and at the city ‘Apéros’, casual outdoor get togethers.

-          Free Hug Stickers: at various events, people who enjoyed a good hug, carried a Sida’Sos sticker.

-          Wrapping paper: an original and especially designed wrapping paper was created to wrap Christmas and New Year’s gifts. The paper contained a small message, cleverly repeated in the design. This information was only discovered when paying attention and looking at the wrapping paper up close.

These three actions clearly raised awareness of the AIDS issue in Belgium, reaching over 1.000.000 contacts and increasing the number of people tested in the country by several thousands.

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Jan 24 2012

ING Belgium is always looking for new talent, especially for its IT and commercial departments. In collaboration with Emakina, the company now upgraded its careers website. The site is like a brand new suit, tailor made, including twenty videos to strenghten the key messages.

Based on their desire for a stronger foothold in the digital world, ING Belgium has started modernizing its website for potential future employees. As part of this effort, the twenty videos place the spotlight on employees of the bank. Emakina was responsible for the production of the video testimonies and the visual modernization of part of the site. In videos on the homepage, a succession of ING Belgium talents sit in the design orange chair and share their experiences at the bank.

The testimonies of the staff also explain the process of developing an IT project – the IT project lifecycle. This way, the bank clarifies this complex process, highlighting that each professional plays a key role in it and is an important link in the lifecycle chain.

With the renewed site, ING Belgium once more confirms its innovative vision, while adressing the wishes of its future collaborators in a more precise and direct way. In 2012, ING Belgium wants to hire about 135 IT profiles and over 300 sales staff for its Retail department. Last year, the company already hired more than 300 profiles both in IT and commercial jobs.

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Jan 13 2012

Electrabel launched the first solution in Belgium for recharging electric vehicles. As part of this initiative, Emakina developed the platforms to remotely monitor, control and manage vehicle consumption . The dedicated website allows customers to plan their reloads and to retrieve various data presented in tables or graphs. The result is the optimised management of the vehicle’s autonomy.

Users on the move can also benefit from a practical solution. With mobile applications for iOS and Android plus a mobile site, they can control their vehicle’s autonomy anywhere, anytime.

Emakina was in charge of the development of the different platforms, as well as the hosting.

A new video explains how the Electrabel’s Carplug solution works.

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Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

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Dec 16 2011

Emakina defines a new positioning for the famous watch brand Rodania. It puts forward the brand’s family values, its spontaneity and proximity. Rodania is a Swiss brand that has been on the Belgian market for several decades. It is well known with the Belgian public, thanks to its involvement in the cycling world.

It is a brand that is part of everyday life. An accessory one wouldn’t want to miss. A watch that experiences all the good and bad moments together with its owner. A positioning that evokes the simple pleasure of living each moment intensely, of stopping time in order to take some time. To do the things that truly matter. The visuals of the campaign clearly illustrate these pleasures: they show instant moments of complicity between a mum and her daughter or the joy after winning a friendly match with some mates for instance. There are 5 visuals, to be discovered in the coming weeks.

With this campaign, Rodania returns to an aspirational and emotional approach, close to the people, that illustrates the joys and instant emotions that come with the precious moments of everyday life. The positioning is translated into a brand new baseline: (Re)Take time.

This new positioning is illustrated with different actions, including a billboard campaign (bus shelters and Morris) at the end of the year, an insert, print – magazines and dailies -, and POS material, retailer actions and a video to be shown via in-store displays. A special campaign has been made for the ‘Swiss made’ line. It comes with the same baseline and will be used worldwide.

The visuals have been shot by the Belgian photographer Jasmine Van Hevel. She has the gift of telling a story throughout a particular detail and has put all her romanticism and talent to use in order to bring strong emotions. In order to freeze a moment in time… and to allow us to take back time.

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Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new smart monthly payments system, having a smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

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Nov 30 2011

After the award winning Test-Achats campaign on 50 Lawyers, the consumer association is sounding the alarm once more, with Emakina at its side. Wouldn’t you agree the pricing and service offerings for banking, energy and telephone services in Belgium lack transparency? Well, join the club, then!

Test-Achats now offers the tools to compare providers and decide where you are best served. So a new critical message is launched… No more clowning around! Unless you still feel it’s a smart idea to accept proposals made by clowns, offering a fake smile and a balloon?

This campaign, all kidding aside, raises awareness on an important issue in society. And it offers a tailor made solution to the public. In a few clicks, you can discover the best choice for your telephone, electricity and banking needs. Emakina’s creatives had a field day with this request and created provocative concepts with original visuals. First try outs show an exceptional response, with very high retention and appreciation ratings.The campaign will now be continued in a series of selected media, with Emakina as partner to define this mix.

After the award winning Test-Achats campaign on 50 Lawyers, Test-Achats wanted to add critical note on the obscurity of pricing and services offering in several sectors. Not only that it wanted to give smart tools to the consumers to compare and discover the best options linked to their situations. For telephony, electricity and banking, you can discover in a few clicks where you find the best deal. Emakina had a filled day with this topic and created very provoking concepts with original visuals. To be deployed in media near you very soon !

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Nov 15 2011

Emakina has inaugurated its 7 new exciting meeting rooms in its offices in Brussels. These new rooms show that Emakina is a cutting edge agency that actively wants to stimulate creativity in its teams and imply its customers and partners in this process. Each room has a particular atmosphere that fits with the company values and its fundamental belief in the power of innovation.

The 7 new meeting rooms each have their own specific theme: The Lodge, The Enterprise, The Tea room, The Castle, The Lounge, The Factory and The Theatre. The name of each room is accompanied by its own baseline. The Factory for example is “A room to remember that Emakina is a perpetual work Area”, while The Enterprise is “A meeting room to boldly go where no agency has gone before”.

So each room inspires its own way of thinking and offers its own mood, creating together a multiplicity of thought provoking environments. Every meeting, every presentation has now its perfect setting. This project, initiated by Emakina, was executed with the creative and practical support of Lezard Designers, experts in interior design.In the meantime, one of the rooms, The Lodge, has also become the natural environnement for the Geek Ranch, the agency’s  Emakina.TV, launched earlier this year.

Emakina believes that innovation is a key to success. Think out the box. The meeting rooms are part of this spirit, offering stimulating spaces to open up your mind.

 The Lodge – We love Technology. A room to remember our connection to nature.

The Enterprise –  A meeting room to boldly go where no agency has gone before.

 The Tea Room – Great ideas are born of talents and time. A room for Zen meditation.

The Castle – The future is here! A room to remember it’s just unevenly distributed.

 The Lounge – A comfortable meeting room for easy-listening presentations.

The Factory – A room to remember that Emakina is a perpetual work area.

The Theater – A room to showcase the great brand experiences Emakina builds.

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Nov 10 2011

Emakina has yet another exciting web project online for a client.

bpost asked Emakina’s web team to imagine and implement a registration platform to allow customers to register online to bpack 24/7. bpack 24/7 is a new service that allows customers to collect their postal packs in automatic parcel machines.

This new platform allows external partners to make use of the bpost customer’s data through web services. The web services of this platform are open to bpost Business Clients. It opens up new B2B opportunities for third partners like Ebay. They can from now on use this application for fast and efficient sending of pachages, based on one single memberID.

And the new site also includes SMS services to warn the customers. This service is managed by Mobileweb.

On a more technical note, the site was build and customized with Umbraco CMS. The registration platform contains extra synchronizing web services to communicate with ByBox, who is in charge of the parcel machines. This web application also provides xml-based information to IPEX for the registration card.

See the clip here :

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Sep 14 2011

In celebration of the 35th birthday, 35 exclusive Golf GTI’s can be reserved, via the web only.

Since its launch in 1976, Golf GTI is the undisputed leader in the sportive compact car segment.
Golf GTI more then ever radiates pure dynamism and is still the ‘one and only’.
So today, 35 years later, this icon still inspires all true car lovers.

On September 20th, at 10 o’clock sharp, the real fans can ‘block’ their beauty, their “Golf GTI 35 Years”.
If they’re fast enough.

Candidates choose between a ‘contemporary’ and a ‘Purist’ version. Then they select the (remaining) numbered edition they prefer and the dealer where they will finalize their dream deal.

Emakina introduced this original concept, designed the mini site and hosts it.

The candidate buyers can already keep their eye on the countdown clock, to be the first to reserve their exclusive Golf GTI 35 Years special edition. To make sure they don’t miss the moment of truth, they can also book an SMS one day or 1 hour before the online reservation will start.

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Sep 14 2011

Estée Lauder, un des leaders mondiaux des produits cosmétiques, a choisi Emakina pour assurer toute la stratégie digitale, sociale et e-commerce de sa marque.

L’accord conclu n’a pas tardé à produire ses premiers effets avec le lancement le 29 août de la page Facebook d’Estée Lauder Belgique doublé d’un concours en partenariat avec le magazine féminin Elle Belgique et Elle Hollande. La marque propose ainsi aux candidates de se « dévoiler » de manière originale sur www.facebook.com/EsteeLauderBelgique

« Rien à cacher »
Pour le lancement de la nouvelle gamme Illuminator, l’agence conçoit une application facebook qui permet aux consommatrices de se dévoiler vraiment ! Les consommatrices n’ont sûrement RIEN A CACHER ?! Avec ce concours Facebook, rien de plus simple : il suffit de se décrire en quelques mots et de choisir les 5 posts ou photos qui dévoilent le mieux sa personnalité, et  montrer que l’on a rien à cacher. Les amis Facebook sont appelés à voter et à juger qui ne cache rien. Une formule qui plait au vu du nombre impressionnant de participantes qui ont déjà remplit leur profil.

Star d’un jour
À l’issue de ce concours, ce n’est pas seulement 50 lots de produits Estée Lauder qui sont offerts, en effet  les 10 meilleurs profils (5 francophones et 5 néerlandophones) feront l’objet d’un reportage sous les flashs d’un paparazzi et auront la chance de voir leur histoire d’un jour publiée dans le magazine Elle (Belgique et Hollande) ainsi que sur la page Facebook d’Estée Lauder Belgique.

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Mar 3 2011

For Emakina and Troy, love at first sight was inevitable. On the occasion of Valentine’s Day, Troy and Emakina said “Yes” !

On February 17th, their union was celebrated at The Saint-Cross Church (Flagey, Brussels). Enjoy the movie of the wedding.

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Feb 14 2011

On 14 February, Valentine’s day, digital native agency Emakina and communication agency Troy are proud to announce their marriage. A marriage out of love and the birth of the future agency model.

This alliance is the result of Emakina’s commitment to reinforce the creativity that is at the heart of their offer in strategic, marketing and technical services. The alliance between Emakina and Troy will enrich the Emakina/Agency team and the existing brand activation services of the agency.

Since its foundation, Emakina has combined creativity, technologies and business. These last years, Emakina has invested more in digital tools (Search Marketing, Direct Marketing, Mobile Development, etc.). With the integration of Emakina/Agency, and the integration of Troy, Emakina invests in its creative and conceptual talents. It will offer a unique service on the Belgian market: the creative world will meet the digital world of tools and strategy… to live happily ever after.

The Beauty and the Geek

The traditional duo ‘creative director / client services director’ no longer matches the evolution of the market and the real needs of our clients. We are convinced that the best partner of a creative director is a digital native, an expert in digital strategy who knows everything about the latest trends, innovation and best practices in the market, who can offer creation the tools it needs to adapt and continuously optimize the message.

Towards a new type of creative dynamics: creactivity

Before, a creative developed a concept, followed the development and everything stopped once the campaign kicked off. The only thing he still had to do was to wait for the results of the post-test. Now, with the arrival of creactivity, the launch of the campaign is but the beginning of the creative work. Thanks to the union, the analyst will daily feed back on the results of the campaign in order to allow the creative to boost the performance by making the necessary changes.

No creative ideas, business ideas

The alliance between Emakina and Troy will also allow us to focus our creative energy on ideas that go beyond the communication strategy. Today, advertisers need campaigns but also and foremost, they need creative partners who can propose business ideas by developing tools and programmes in the long term. Ideas that give the marketing strategy a boost and that lead it to sales successes.

No Living Apart Together

In order to allow this new dynamic to come to life, the entire Troy team will move to the Emakina offices as of March. This includes Didier De Jaeger (the president of Troy, who becomes Executive Partner at Emakina), David Grunewald (the General Manager of Troy becomes responsible for Emakina/Agency), Xavier Bouillon (Creative Director at Emakina), Antoine Wellens (Creative Director at Emakina), and the entire Troy Agency team.

And yes… you can share the moment, and add to joy of the newly weds by leaving them a message…

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Feb 5 2011

This Friday, Emakina hosted this year’s Drupal Code Sprint. During the day, a group of international developers got together to get their hands dirty and work as a team on certain topics like Views 3, Services 3, Drupal 7 core, HTML 5, Glossary for D7, Sharepoint and Dita. Pictures by Didier Mission :

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Feb 2 2011

Emakina is very pleased to host this year’s Drupal Code Sprint this Friday February 4th. During a Code Sprint, a group of international developers get together to get their hands dirty and work as a team on certain topics. This year, the main sprint topics will be Views 3, Services 3, Drupal 7 core, HTML 5 for Drupal, Glossary for D7, Sharepoint (Drupal integration) and Dita documentation.

When?
Friday February 4th, 2011 – from 9:00 to 18:00 CET

Where?
@Emakina

For more information about this Code Sprint, the Drupal Dev Night and the Drupal Developer Days main event follow this one and only address.

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