How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, a programme run by the Executive Agency for Competitiveness and Innovation (EACI), supporting private initiatives which have a positive impact on both the environment and the European economy.
The great level of trust we gained from the client allowed our creative directors to explore new concepts, off the beaten-track of the typical “institutional” clips. Their idea was to “personify” the themes of environmentalism and economic activity in the form of two dancers. The artistic interplay between the dancers metaphorically expresses the synergic potential of the two fields. It was meant to rebut the misconception that environmentalism stands in the way of economic growth and show that the two can in fact enrich one another.
The clip was produced entirely in-house by Emakina.EU, including its original soundtrack music. In order to develop the concept and properly illustrate the relationship between the dancers, it was decided to produce a clip which lasts over two minutes, long in today’s standards of viral clips. The video will now be disseminated on the most popular social media, targeting potential entrepreneurs who may be eligible for an EU grant.
The European Commission has picked Emakina to promote the importance and benefits of energy efficiency. An Emakina-produced video clip, released today, illustrates the European Union’s objectives and upcoming regulatory measures in the energy field for the next decade. It also offers viewers concrete and practical ideas on how to reduce their energy consumption. In doing so, the video addresses both private-household consumers and large corporations in presenting future energy saving technologies.
Click here to view the full version of the video (4’32”).
Having healthy eating habits has become a big trend in society. People pay more and more attention to what they eat. We now look at tags on products we eat, if they contain food dyes, preservatives or how many calories they have. Food additives are present everywhere, they are either natural or manufactured substances that are added to food for a variety of reasons, for example to restore the colour lost during processing, to add a sweet taste to the product or to prevent spoilage.
The aim of the European Commission’s Directorate General for Public Health and Consumer Protection (DG SANCO) is to help make Europe Union’s citizens healthier, safer and more confident. Therefore, DG SANCO requested Emakina/Motion to produce a viral video aimed at SMEs, in order to communicate on the introduction of a more efficient, simplified and transparent procedure for authorisation of food additives.
The Commission considers it important that the concerned stakeholders as well as the EU citizens in general are informed about this new legislation. The ‘Food additives’ video campaign introduces Jim, a demanding customer in a restaurant who tests and scans all the food he finds on his plate.
The objective of this video clip is to attract attention to the SANCO website where all information about the use, safety and benefits of food additives can be found. The different scripts aim at delivering a positive message, a single idea and situation, often funny, easy to understand. Now you know there is no need to scan your food for additives, their safety has been scanned for you!
Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn’t forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe! The European Commission, and particularly the DG Move, has entrusted Emakina.EU with the production of a video promoting the safety of toys, and giving parents some useful advice on which kind of toys to buy.
Toys are there to entertain children and give them fun, and are an important part of a child’s development and growth. In addition to meeting the child’s interests, one of the major things parents should keep in mind is the age brackets for use associated with toy. This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!
The ‘Safety of Toys’ campaign includes a video clip with toy safety tips, and introduces the ‘CE marking’ little robot who tests the toys in a vast toy shop to make sure they are safe for children to use, after the guard has done his last night round. Cards with toy safety tips reinforce this message in hundreds of toy stores all over the EU.
This video clip was disseminated with a large success on Internet and it is now available for TV broadcasts as a public service message. Parents and children hold now all the cards to spend good forthcoming festivities, safely!
After several months of careful preparation, Emakina and Clean Sky proudly launched the new Clean Sky website this summer.
Hélène Barbier, Communication officer of the organisation confirms with enthusiasm that the website received very positive comments all around inside the European Commission. She adds that it was also welcomed by the partners in the project and received a praise in the sector.
Clean Sky is the most ambitious aeronautical research programme ever launched in Europe. The new platform will help Clean Sky to reach its ambitious mission and objectives. Breakthrough technologies must improve the environmental performances of airplanes and air transport considerably. Less noisy and more fuel efficient aircraft will contribute in achieving the Single European Sky environmental objectives.
The organisation also confirms in its ‘Skyline’ newsletter that the site represents a major improvement in its communication towards all its stakeholders.
The Emakina team produced a fluent and fresh design, combined with attractive video material. At the same time, the revamp is far more then a facelift. A full Content Management System allows to create and update complex information rapidly. The navigation is intuitive, with direct access to work undertaken, proposals, deliverables and media. More interactive features are ready to be enabled, such as interaction on articles, polls and surveys, blogs, social media links, etc.
The Clean Sky Joint Technology Initiative was born in 2008 and represents a unique Public-Private Partnership between the European Commission and the industry. It is managed by the Clean Sky Joint Undertaking until 31 December 2017.
The European Commission is preparing The Roadmap to a Single European Transport Area, a White Paper on European transport policy. To raise awareness on the future of transport, Emakina produced a short video clip inviting viewers to learn more about the subject by visiting the web site.
The concept of the clip is based on the pages of a book that creates the foundations for the transportation of tomorrow.
This video, created by Emakina.EU, is inspired by the Innovation Union, a major European Initiative. Innovation Union is about being daring and creative; it’s about developing great ideas into results which help create more jobs, improve people’s lives and build greener and better societies.
Emakina Group today announces the creation of Emakina.EU, a new agency specialized in European and international institutions. NATO, the United Nations, and the European Commission are among its first clients.
Emakina.EU is a centre of excellence which benefits from the creative, technological and strategic expertise of the other entities of Emakina Group. This new division has its own team of experts in institutional communication who are dedicated to the needs of this type of organization.
In the last few months, we’ve won several large contracts for the NATO, the United Nations and for various Directorates General of the European Commission. Emakina.EU is thus positioned to fulfill the increasing demands of public institutions. Confronted with the multiple challenges of globalization and the building of Europe, new media are now the key form of communication between the citizen and international organizations. With Emakina.EU, we can support these international organizations efficiently with their communication issues at a pan-European level.
