In a nutshell, www.kaikubenecol.com is a must for people who want to fight bad cholesterol. It provides general information, personalized advices, tips, suggestion of recipes, activities, etc…

In the future Emakina will launch the Belgian, Swiss, German and Finnish websites all with their very own Daily Steps Programs.

- The web site « I Love Radio Advertising » received the « Outstanding Achievement Award » in the category Radio. It lauded the attention paid to user-friendliness as well as the development of an online data base containing some 60.000 radio ads, spanning 25 years of radio history. « I Love Radio Advertising » allows visitors to (re-)listen to the most legendary radio ads, create a playlist with their favorite ads, download them, and more! Its powerful search engine also makes it possible to find ads in the data base using various intelligent search criteria such as brand, sector, genre, era, language, and agency.

- The Nescafé web site also received an « Outstanding Achievement Award », in the category Food/ Beverage. This site is a cross-media platform built around the Nescafé brand. Through its «Design your cup» module the web site helps to create higher brand awareness by renewing the product experience beyond the web. The cup itself is at the heart of the Nescafé brand activations.

Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.”

You can review Brice’s baleful interview on the BFM website.

To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”

The 10th version of MySite went live quite recently and offers great added value: e-couponing module, sub-domains, clone module, heading specific business card, ‘duplicate content’ deletion, and many other new features.

The MySite environment makes it possible for advertisers to manage the branding of their business using a variety of modules and thus creating a personalized website that’s easily adjustable via a very intuitive user interface.

The final mini-site suggests several credit formulas to candidate buyers and pays extra attention to ING’s green loans. In addition, everyone interested in a new real estate project can find numerous useful tips and advice on this website.

Emakina was responsible for the new website’s structure, design and integration.

The graphic make-over gives a taste of mother website ING.be’s future developments.

The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.

The Cloud Computing Forum will present trends and cases in Cloud Computing through various presentations. The forum will be held on February 26th at Hotel Le Meridien and you can register here.

The Audi Belgium Salon 2010 Website :

The SKODA Salon website :

The SEAT Salon 2010 website :

The second school was the school of the World Wide Web, an invention by Tim Berners-Lee and the Belgian Cailleaux. It was an anarchic, decentralised network that was open to any surfer connected to the web. I remember having a passionate discussion about it with Michel Bauwens back in 1995. I was in favour of the well-ordered Compuserve model whereas he defended the Web. The rest of the story is no mystery: Michel has won the battle. I was right too soon, which meant I was wrong at the time… Because it took many more years before Google corrected my final point of criticism to the web by making the information that could be found here and there in the chaos of the World Wide Web accessible to everyone.

Today, we witness a return of the walled gardens, of controlled content according to a set architecture: Netlog, MySpace, LinkedIn, Xing, Viadeo, Orkut, Virb, Bebo,… The best representative of this trend is no other than the social network Facebook and its 300+ millions of worldwide users. Like Compuserve, Facebook is a private club whose membership requires a subscription. Its content is divided into groups and pages, with a common navigation and standard functionalities. But the business model has changed: one no longer has to pay for access with his credit card but pays by seeing advertising messages.

This return to isolated universes is even more important as the Internet access has become more and more heterogeneous: on top of a computer with a navigating system, we see the boom of mobile phones, portable gaming devices, living room devices,… There are now many ways to access the net. It is no coincidence Facebook has developed tailored versions for the Xbox, iPhone and Android. This diversification follows the pace of the behaviour of surfers who want to connect to the Internet, anytime, anywhere. The structured content platforms can easily develop interfaces that are adapted to these terminals, which gives them a benefit compared to the de-structured web, a galaxy of numerous interfaces and disparate data.

This evolution has an interesting question for brands in store: should they put up their base in the anarchic web, migrate their presence to Facebook-like environments or should they create ex nihilo a universe with their own colours and multiply access interfaces? When you are a worldwide player, this problem probably has different terms since this type of company has the resources to deliver on all the options in order to ensure an optimal and coordinated brand experience: Web, iDTV, Xbox, PS3, Wii, DS, PSP, iPhone/iPod, iPad, Apple TV, Windows Phone, Android, Symbian,… But players in other leagues will be faced with a harder choice since they will have to choose a limited number of entry points to their brand universe. A strategic challenge for the years to come…

Brice Le Blevennec

The site just has been revamped to offer fresh contemporary graphics and new usability. Emakina also worked on the information architecture, HTML development, flash programming! And also CMS Drupal!