Emakina Blog » Emakina News (EN)

Texaco radical makeover

Laurent Jadot — Wed, 17 Mar 2010 08:49:59 +0000

New client Delek asked Design is Dead to perform a quite radical makeover on both Texaco.be and Texaco.nl. They scrubbed up, put on their surgical masks and started cutting and shaping. Creative surgeries resulted in a dynamic website which looks attractive and contemporary, and is extremely easy to move around in. On top of that, the user is instantly stimulated to take actions (find a station, visit a shop,…) thanks to strategically placed and aesthetically designed content. Check out the refuelled and futureproofed Belgian and Dutch Texaco websites!

KBC Home Loan Invest simulator

Laurent Jadot — Mon, 15 Mar 2010 06:00:23 +0000

KBC unfold its new tool to calculate your mortgage loan. The project was fully executed by The Reference, resulting in a very user-friendly tool.
The result is a fresh looking application and it’s like child’s play to determine the sum you want to borrow and would like to pay back each month. After some basic input, you can start playing with two sliders to recalculate the payback period, the monthly repayment and the sum to borrow. It is a crystal clear and easy start to embark for a KBC Home Loan Invest.
It is quite obvious that KBC and The Reference have made an extra effort to create an application that is fully focused on the ease-of-use. The interaction of the tool has highly benefited from using jQuery technology combined with a well thought and ergonomic design and wire framing.

Kaiku is Live!

Laurent Jadot — Wed, 10 Mar 2010 07:00:14 +0000

Emakina has just launched Kaiku, the new Benecol website for the Spanish market.

In a nutshell, www.kaikubenecol.com is a must for people who want to fight bad cholesterol. It provides general information, personalized advices, tips, suggestion of recipes, activities, etc…

In the future Emakina will launch the Belgian, Swiss, German and Finnish websites all with their very own Daily Steps Programs.

Double slam for Emakina at the IMA

Laurent Jadot — Fri, 05 Mar 2010 13:42:17 +0000

During the last Interactive Media Awards, which took place recently in the United States, Emakina won two awards, one for « I Love Radio Advertising » and one for « Nescafé ».

- The web site « I Love Radio Advertising » received the « Outstanding Achievement Award » in the category Radio. It lauded the attention paid to user-friendliness as well as the development of an online data base containing some 60.000 radio ads, spanning 25 years of radio history. « I Love Radio Advertising » allows visitors to (re-)listen to the most legendary radio ads, create a playlist with their favorite ads, download them, and more! Its powerful search engine also makes it possible to find ads in the data base using various intelligent search criteria such as brand, sector, genre, era, language, and agency.

- The Nescafé web site also received an « Outstanding Achievement Award », in the category Food/ Beverage. This site is a cross-media platform built around the Nescafé brand. Through its «Design your cup» module the web site helps to create higher brand awareness by renewing the product experience beyond the web. The cup itself is at the heart of the Nescafé brand activations.

Brice talks about the death of traditional advertising

Laurent Jadot — Thu, 04 Mar 2010 07:00:07 +0000

PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society?

Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.”

You can review Brice’s baleful interview on the BFM website.

To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”

MySite new release for Truvo

Laurent Jadot — Wed, 03 Mar 2010 11:52:13 +0000

Since September, Emakina has been delivering a production release with new features of MySite for Truvo every two weeks.

The 10th version of MySite went live quite recently and offers great added value: e-couponing module, sub-domains, clone module, heading specific business card, ‘duplicate content’ deletion, and many other new features.

The MySite environment makes it possible for advertisers to manage the branding of their business using a variety of modules and thus creating a personalized website that’s easily adjustable via a very intuitive user interface.

Emakina designs ING Belgium’s new mortgage loan website

Laurent Jadot — Mon, 01 Mar 2010 06:30:49 +0000

ING Belgium asked Emakina to develop the new website for its mortgage loans.

The final mini-site suggests several credit formulas to candidate buyers and pays extra attention to ING’s green loans. In addition, everyone interested in a new real estate project can find numerous useful tips and advice on this website.

Emakina was responsible for the new website’s structure, design and integration.

The graphic make-over gives a taste of mother website ING.be’s future developments.

A fairytale campaign for Luxus

Laurent Jadot — Wed, 17 Feb 2010 16:17:38 +0000

Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan.

The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media.
- A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message.
- An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand.
- Banners in the local press that invite readers to subscribe to the evening.
All communication leads to the mini-site www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.

Become an expert in cloud computing

Laurent Jadot — Mon, 08 Feb 2010 07:00:22 +0000

What defines a cloud service? What about compatibility between operating systems? If your cloud host disappears, where does your information go? What tools exist for the user to monitor and manage multiple cloud-computing accounts?

The Cloud Computing Forum will present trends and cases in Cloud Computing through various presentations. The forum will be held on February 26th at Hotel Le Meridien and you can register here.

Glamorous websites for sexy conditions

Laurent Jadot — Fri, 05 Feb 2010 06:00:59 +0000

The car show may well be behind us, but the very attractive and wanted car show conditions still are the talk of the town.
Emakina made 3 mini websites for 3 car manufacturers that all put the interesting conditions in the driver’s seat.

The Audi Belgium Salon 2010 Website :

The SKODA Salon website :

The SEAT Salon 2010 website :