Jun 23 2011

Tomorrow the Social Media Forum is taking place in Brussels, where Audrey Benoit, our brilliant head of Emakina/Social will be presenting on…. ”Selling social media in your organisation”. The Forum will be a full day of presentations from social media experts, divulging insider tips for media marketers. If you are not one of the lucky ones with a ticket, you can check back here for a copy of the presentation!

Jun 1 2011

Pop-ups are the epitome of our high-speed, short-attention-span culture. They are restaurants, bars, clubs and shops that spring up in unexpected locations, cause a storm, and disappear just before the fashion crowd moves on to the next big thing.
Today, it looks like this real-life trend, like many others, is going online. Canal-Z wanted to know more about this trend and invited one of our Emakina experts, Vincent Vandegans, to talk about this new phenomenon.

May 27 2011

A l’occasion du e-G8 la France a démontré qu’elle comprenait les enjeux d’Internet et qu’il était important de faire se rencontrer l’industrie digitale mondiale et les chefs d’états. Ce rapprochement était nécessaire afin d’établir une relation avec les dirigeants qui méconnaissent parfois le secteur du numérique. Ce n’est pas la première initiative dans ce sens puisqu’Hadopi, même si elle était imparfaite, surtout pour nous digital natifs, avait le mérite d’être une étape qui renouait le dialogue entre industrie culturelle et industrie digitale. Nos dirigeants politiques sont donc dans un processus d’apprentissage  qu’ils semblent vouloir accélérer avec la mise en place du Conseil National du Numérique. Il serait dommage de simplement retenir quelques phrases malheureuses, chez Emakina nous préférons remarquer que le digital est un formidable moteur de croissance qui possède un véritable gisement d’emploi (notamment chez les jeunes) à l’échelle nationale et européenne.

Nous retiendrons également les 3 ateliers de la deuxième journée de l’e-G8 dont les thématiques ont permis de centrer les discussions sur des sujets tels que la mobilité, l’innovation, le partage de valeur, l’impact du numérique sur le secteur des media ou encore l’open data. Ce e-G8 s’est ouvert sur une initiative politique et s’est clôturé sur  la voix sociale et mondiale de Mark Zuckerberg: des indicateurs forts pour installer une boucle vertueuse.

Manuel Diaz a eu l’occasion d’exprimer son opinion sur l’e-G8 forum sur le plateau de LCI , BFM Business ou encore lors d’une interview vidéo réalisée par Frenchweb.

http://www.dailymotion.com/videoxivokr

Mar 11 2011

Today, the radio program interMédias presented by Alain Gerlache will talk about the boom of digital applications for mobile devices and smartphones. All manufacturers develop their application stores for phones or tablets. What happens next in this growing market? You’ll find out with a panel of experts, including Michaël Totta, head of Emakina/Digital Applications. Listeners can ask questions via chat on the show’s website : http://www.rtbf.be/intermedias. This Friday 11/03 between 09:15 and 09:45 on La Première.

Mar 4 2010

PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society?

Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.”

You can review Brice’s baleful interview on the BFM website.

To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”

Jan 20 2010

In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication.

As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think.

In the interview, Amélie explains the values advertisers will have to take into account while mapping out their future campaigns: authenticity, crowd-sourcing, eco-responsibility, local consumering,… “Sharing becomes a fundamental value” explains Amélie, “the Internet becomes more and more a guide for all sorts of consumers. A clear example of this is the success of online community platforms such as Yunomi.be.”

Read full article (in French) here…

Mar 5 2009

A few weeks ago, Media Marketing asked our expertise center Emakina/Media to extract the pith and marrow of the Metriweb ranking in 2008. The result is very insightful article about five major trends our experts detected on the Belgian Internet scene. Download this paper in French or in Dutch and tell us in the comments what you think about it.

Dec 8 2008

IT Professional – one of the many magazines we read carefully at Emakina – has a very interesting article if you plan to implement a new content management system in 2009. Read it here.

Sep 2 2008

We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only.

Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media.

Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network.

The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.

Oct 2 2007

Four times a year, PUB magazine publishes an “extra” about online advertising with a focus on a specific sector. For the latest one, PUB selected food and drink as theme and asked our illustrator Arnaud Fontaine to design the cover (see result below). Also in the issue, a very nice case study unveiling the backstage of our b.places campaign in Second Life for Brussels Airlines.

Jul 23 2007

As unveiled by L’Echo this week-end, we’re about to launch a series of live chat sessions on Join2Grow, the B2B social network that we’re building for Fortis. Our very first guest is Jean G. Zurstrassen, founder of Skynet and Keytrade Bank. This successful serial entrepreneur will answer your questions in real time as of 05.00 pm this Tuesday. See you there.

UPDATE: for technical reasons, the live conference has been postponed to this Thursday at 5.00 pm.

May 2 2007

Télé Moustique talked about VW EscapeTV last week (check out the PDF file here).

Good point: they did not put the news in the multimedia ghetto at the end of the magazine but considered VW EscapeTV as a “true” TV show, even though aired on alternative channels (web, iPod, mobile phone). Quite encouraging.

Feb 13 2007

Brice Le Blévennec (President of Emakina) and Denis Steisel (CEO of our company) are in cover of the latest issue of PME-KMO magazine. Download the full article here. You will learn how Brice relaxes after work and who is Denis’ favorite French actress.

Jan 3 2007

Some cool stuff about the second edition of Mobile Monday we sponsored last December.

- A very special season’s greeting shooted during the event and available on Moblr, a “YouTube for mobile” that was part of the guests.

- The pictures on my Flickr account

- Last but not least, a few words in the PureBlog radio show (Pure FM) about Mobile Monday. Listen to the podcast here.

Dec 20 2006

A few weeks ago, Brice was the star of “Patron à bord”, a show on Canal Z that follows a top manager during a typical working day. An interesting insight into our offices, our backstage and our corporate culture.