We are living a digital revolution, new technologies have given birth to new means of interaction. Every day new digital tools open new ways of expression for brands, it’s chaos.
Once upon a time we had mass media advertising, brand activation and retail. Then the web and email, display and search advertising. Now we talk viral, buzz and guerilla, RSS, YouTube and social networks, mobile, iPhone and Location Based Services, podcasts, Joost and IPTV, video game consoles and in game advertising, widgets or gadgets, MMORPG or virtual worlds, chatbot or Google Earth, RIA, AIR or Silverlight, digital signage and interactive retail, floor, wall, cars … you name it.
Native to this world of complexity, Emakina fuses imagination and innovation, orchestrates the relevant touch points to build brand experiences that engage consumers… brand experiences that combine stories and emotions to create attention, interest and ultimately desire.
At Emakina, we’re very lucky to have an incredible receptionist called Régine. A treasure of patience who is always available to help you solve the frequent day-to-day issues you face in your professionnal life. If we add that we’re now about 150 Emakinians in our Brussels office, you can imagine how efficient Régine must be to serve all of us equally.
As we’ve obviously the best receptionist in the world, we created a Facebook group for die-hard fans of Régine. Join us.
If you participate to the BVIC / ABCI (Belgian Association of Internal Communication Managers) Congress this Tuesday, don’t miss our two afternoon’s workshops about how Web 2.0 technologies “behind the firewall” are presently reshaping and improving knowledge sharing and internal communication practices inside large corporations. Practical info on BVIC / ABCI website.
For those who attended our Academy on Social Media, the presentations are now available online. Missed our event? Don’t forget you have the opportunity to attend the second session we organise in Ghent on 17th April in collaboration with The Reference. Don’t wait and register now, we’ve still a few seats at your disposal…
Design, integration, CMS deployment, newsletters and promotional contests management: our collaboration with Flammarion, a giant of French-speaking publishing business, is a good demonstration of the “full service” approach which is at the heart of Emakina’s philosophy. To be pointed out: the implementation of Mediasphere, a custom-made content management system specifically dedicated to the publishers market. This ColdFusion toolkit helps our client’s crew to maintain the main hub as well as the websites of other brands under the Flammarion umbrella: Casterman Jeunesse, Casterman BD, Flammarion Enseignants…
As a publicly traded company, we announce today our financial results for 2007. An extremely positive year which confirms Emakina’s position as a key European player in its sector. For the financial year 2007, Emakina posted sales of 17.371.543 EUR compared to 8.448.423 EUR for the previous year, an increase of 106% and a performance above the initial forecast of 15 000 000 EUR. At constant scope, sales increased by 47% in 2007. Emakina’s EBITDA (operating profit before depreciation and amortization) rose by 44% and reached 1 576 603 EUR compared to 1 095 162 EUR during the previous year. Finally, earnings per share rose from 9.91 EUR cents in 2006 to 18.69 EUR cents in 2007.
For further information, download the official press release in Financial Results section of our website.
We will participate next month to a discussion panel during “Le Mobile 2.0″, a French conference about the latest trends and innovations in the mobile world. If you’re in the Paris area, don’t hesitate to register to this event: the programme and speakers list look really interesting. More info on the official website.
Blogs, Wikis, Social Networks, Social Shopping platforms… With the rise of the Web 2.0 galaxy, consumers have more power than ever to access information and share their opinion on absolutely everything… including your own products and services. In partnership with Attentio, Emakina and The Reference invite you to join this global conversation that is totally reshaping the brand-customer relationship. You will learn more about Customer Intelligence 2.0, Social Influencer Marketing, PR 2.0 and Social Media Optimization techniques.
Want to attend this Academy? Join us on 21st March (Brussels) or on 17th April (Ghent).
Agenda and free registration on the Events page of our website.
This Friday 7th March as of 13.00, I’ll be the moderator of a public debate held at the “Foire du Livre de Bruxelles” (Brussels Book Fair) about the mass digitalization of Belgian libraries. The panelists will include representatives from the academic world as well as Philippe Colombet who is responsible for the Google Book Search projet on the French market. More info on www.foiredulivre.be.
This year, we’ve the pleasure of supporting the eighth edition of FOSDEM, an annual event organised by and for the Open Source community on the campus of the Free University of Brussels. If you’re interested in the world of Open Source development, it’s definitely the place to be this 23rd and 24th February. Planning to join the party? Don’t forget to look out for our gorgeous hostess Carole: she will be distributing an amazing poster (check out the preview on my Flickr account) drawn by our creative studio and that is already a collector for every geek on earth.
Every year in its January issue, Smart Business magazine selects the 30 “smartest” e-business projects that have been deployed on the Belgian market over the last 12 months. This year, we had the surprise to discover that three projects from the Emakina Group have received awards from Smart Business: Trifinance (The Reference), Swift Community (Emakina) and Brussels Airlines.com (Emakina). Check out the articles in Dutch or in French
