Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

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Dec 30 2011

Having healthy eating habits has become a big trend in society. People pay more and more attention to what they eat. We now look at tags on products we eat, if they contain food dyes, preservatives or how many calories they have. Food additives are present everywhere, they are either natural or manufactured substances that are added to food for a variety of reasons, for example to restore the colour lost during processing, to add a sweet taste to the product or to prevent spoilage.

The aim of the European Commission’s Directorate General for Public Health and Consumer Protection (DG SANCO) is to help make Europe Union’s citizens healthier, safer and more confident. Therefore, DG SANCO requested Emakina/Motion to produce a viral video aimed at SMEs, in order to communicate on the introduction of a more efficient, simplified and transparent procedure for authorisation of food additives.

The Commission considers it important that the concerned stakeholders as well as the EU citizens in general are informed about this new legislation. The ‘Food additives’ video campaign introduces Jim, a demanding customer in a restaurant who tests and scans all the food he finds on his plate.

The objective of this video clip is to attract attention to the SANCO website where all information about the use, safety and benefits of food additives can be found. The different scripts aim at delivering a positive message, a single idea and situation, often funny, easy to understand. Now you know there is no need to scan your food for additives, their safety has been scanned for you!

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Dec 30 2011

Nous l’avons gardé secret pendant un moment mais aujourd’hui on peut vous le dire: Bonduelle a choisi Emakina pour développer toute sa stratégie digitale de marque! Après un pitch qui impliquait plusieurs agences, Emakina a finalement été préféré à ses concurrents pour sa solide stratégie et son expérience avérée dans les produits de grande consommation.

Emakina va mettre en oeuvre la présence online de Bonduelle pour les Pays-Bas et la Belgique pour cette marque internationale. Emakina développera une toute nouvelle plateforme de marque avec différentes campagnes d’activation en ligne et s’intéressera plus particulièrement à améliorer la présence de Bonduelle sur les réseaux sociaux. Nos équipes de concepteurs rédacteurs ont déjà écrit des dizaines de recettes au style frais et léger  qui s’inscrivent dans le nouveau positionnement de Bonduelle et de son site internet. Déjà en ligne, le site a donc été entièrement remanié (pour la Belgique et des Pays-Bas) et de nouvelles fonctionnalités seront déployées prochainement.

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Dec 21 2011

Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn’t forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe! The European Commission, and particularly the DG Move, has entrusted Emakina.EU with the production of a video promoting the safety of toys, and giving parents some useful advice on which kind of toys to buy.

Toys are there to entertain children and give them fun, and are an important part of a child’s development and growth. In addition to meeting the child’s interests, one of the major things parents should keep in mind is the age brackets for use associated with toy. This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!

The ‘Safety of Toys’ campaign includes a video clip with toy safety tips, and introduces the ‘CE marking’ little robot who tests the toys in a vast toy shop to make sure they are safe for children to use, after the guard has done his last night round. Cards with toy safety tips reinforce this message in hundreds of toy stores all over the EU.

This video clip was disseminated with a large success on Internet and it is now available for TV broadcasts as a public service message. Parents and children hold now all the cards to spend good forthcoming festivities, safely!

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Dec 19 2011

We have kept it quiet for a while, but now it can be unveiled: Bonduelle has chosen Emakina for developing their complete online brand strategy! After a pitch which involved several contestants, Emakina was ultimately preferred over its competitors for its strong strategy and extensive experience in fast-moving consumer goods.

Emakina will implement Bonduelle’s online presence for both the Netherlands and Belgium in the same way as for the international brand. Emakina will develop an entirely new brand platform, different online activation campaigns and will especially focus on improving the company’s social presence. Our copywriters’ unit has already written dozens of recipes with a fresh tone-of-voice, and the other texts on the website are now in line with Bonduelle’s new guidelines. The completely revamped website (for Belgium and for Netherlands) is online and new functionalities will be rolled out in steps.

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Dec 15 2011

Magnum has always been one of your favorite treats…but with Christmas and New Year around the corner you can’t afford to pile on the kilos? Now, you’ll have no excuse thanks to the  new Magnum Mini Pleasure collection. Mini ice creams for a maximum of pleasure!

Magnum launches its “Magnum Mini Pleasure Delivery Service” Campaign – in the hope of making us feel better about our indulgences! This campaign relies on a personalized delivery system: a delivery boy delivers to you, personally at home, your indulgence. Allowing you to a guilt-free taste of the different existing mini flavours.

To sustain its campaign and spread it, Magnum asked Emakina to develop an online member website. Hence the website where clients can register for the Pleasure Delivery Service. The clients can also, via the « friend selector » of Facebook, select their friends and share the pleasure with them.

To inform the lucky winners of a Pleasure Delivery Service, Emakina has also set up an SMS service that directly sends information to the clients about the delivery date of the Mini Pleasure. Emakina also delivered to Magnum a CMS backend that enable Magnum to download the winners and to plan the best delivery route.

Regarding the formatting of the campaign, Emakina has collaborated with « Square Melon » in Amsterdam, the office is also responsible for the development of the door-to-door system and of the use of the delivery boys.

The success of the campaign was so big that it’ll be relauched in 2012. Be Magnum, think Magnum, and say that a day without pleasure is a wasted day!

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Dec 13 2011

Last week saw the filming of the second edition of Geek Ranch – the Emakina.TV show shot in our ‘Back To Nature’ studio: The Lodge. The theme of this show is Facebook Marketing, and features the Facebook’s Benelux country manager, as well as clients and Emakina experts!

The show will be available end of January. In the meantime, stay tuned!

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Dec 9 2011

By Antoine Wellens – Emakina.BE

November has flown by. And once more the great concept of Movember came to life.  Come again? Movember? During the month of November each year, Movember asks men across the world to grow a moustache with the aim of raising vital funds for men’s health issues.

The formula is simple: take a good cause, add a fun challenge and limit the timeframe to participate: shake up well and you get “Movember”. While growing a Mo is left to the guys, Mo Sistas (women who support their men) form an important part of the action, by recruiting Mo Bros, helping to raise funds and attending Movember events. Movember, as in ‘Mustache and November’, also aims at educating as many as possible on men’s health questions and illnesses such as prostate cancer.

Born in 1999 in Australia and recycled in 2003 by the Movember association, the movement this year crossed all borders and went global. Teak a peak at www.movember.com and see what it’s all about.

Why does it work so well ?

The campaign is viral in many ways . In addition to a universal idea that it can be introduced in all countries – including Pakistan, Movember has managed to combine three elements that ensure its virality:

1. A good cause you really want join

Values you share ​​on your wall can bring respect and credibility from your friends. Even if Facebook would have been called MyBellyButtonEgoBook, it would still be a positive thing to share a good cause with others. By doing so, you suddenly feel useful and proud, when you can share: “you see, I do not only think about Me, Myself, and I !”

2. A fun challenge you always wanted to be part of

Proud of his three day facial hair growth, modern man seeks to distinguish itself. And what if I tried a mustache for a change? No, seriously…that would be  ridiculous. Enter Movember…and now you have a great reason to try it. It’s not for me, it is to campaign against prostate cancer!

3. An effective online activation with massive offline impact

A change of look, obviously, that’s a topic that gets talked about.  And in this lies the gene for the genious idea. Even if you ‘like’ the Movember page on your Facebook, Movember’s success is mainly achieved around the coffee machine . So the true virality, is not just the one we share just as soon forget. It’s the one that stays in the mind, and grows (like a mustache).

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Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new smart monthly payments system, having a smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

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Nov 30 2011

After the award winning Test-Achats campaign on 50 Lawyers, the consumer association is sounding the alarm once more, with Emakina at its side. Wouldn’t you agree the pricing and service offerings for banking, energy and telephone services in Belgium lack transparency? Well, join the club, then!

Test-Achats now offers the tools to compare providers and decide where you are best served. So a new critical message is launched… No more clowning around! Unless you still feel it’s a smart idea to accept proposals made by clowns, offering a fake smile and a balloon?

This campaign, all kidding aside, raises awareness on an important issue in society. And it offers a tailor made solution to the public. In a few clicks, you can discover the best choice for your telephone, electricity and banking needs. Emakina’s creatives had a field day with this request and created provocative concepts with original visuals. First try outs show an exceptional response, with very high retention and appreciation ratings.The campaign will now be continued in a series of selected media, with Emakina as partner to define this mix.

After the award winning Test-Achats campaign on 50 Lawyers, Test-Achats wanted to add critical note on the obscurity of pricing and services offering in several sectors. Not only that it wanted to give smart tools to the consumers to compare and discover the best options linked to their situations. For telephony, electricity and banking, you can discover in a few clicks where you find the best deal. Emakina had a filled day with this topic and created very provoking concepts with original visuals. To be deployed in media near you very soon !

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Nov 15 2011

Emakina has inaugurated its 7 new exciting meeting rooms in its offices in Brussels. These new rooms show that Emakina is a cutting edge agency that actively wants to stimulate creativity in its teams and imply its customers and partners in this process. Each room has a particular atmosphere that fits with the company values and its fundamental belief in the power of innovation.

The 7 new meeting rooms each have their own specific theme: The Lodge, The Enterprise, The Tea room, The Castle, The Lounge, The Factory and The Theatre. The name of each room is accompanied by its own baseline. The Factory for example is “A room to remember that Emakina is a perpetual work Area”, while The Enterprise is “A meeting room to boldly go where no agency has gone before”.

So each room inspires its own way of thinking and offers its own mood, creating together a multiplicity of thought provoking environments. Every meeting, every presentation has now its perfect setting. This project, initiated by Emakina, was executed with the creative and practical support of Lezard Designers, experts in interior design.In the meantime, one of the rooms, The Lodge, has also become the natural environnement for the Geek Ranch, the agency’s  Emakina.TV, launched earlier this year.

Emakina believes that innovation is a key to success. Think out the box. The meeting rooms are part of this spirit, offering stimulating spaces to open up your mind.

 The Lodge – We love Technology. A room to remember our connection to nature.

The Enterprise –  A meeting room to boldly go where no agency has gone before.

 The Tea Room – Great ideas are born of talents and time. A room for Zen meditation.

The Castle – The future is here! A room to remember it’s just unevenly distributed.

 The Lounge – A comfortable meeting room for easy-listening presentations.

The Factory – A room to remember that Emakina is a perpetual work area.

The Theater – A room to showcase the great brand experiences Emakina builds.

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Oct 19 2011

On October 10, 2001, Emakina was born.
A bright digital native who grew up fast and is – as ever – full of positive energy.

From the start, the idea was that ‘The Best Way to Invent the Future, is to Make it Happen’. See here the clip that shows how Emakina and its clients at work really form a growing digital tribe on the move.

Emakina went to Digital Marketing First to celebrate its 10 years of excitement, good times and great projects. The real heroes of course are our clients too. They offered Emakina their trust and collaboration, making project after project a winning combination with our teams.
The slideshare presentation presented at the DMF wanted to highlight that fact…

So Emakina is as a ‘moveable feast’, a train of events and ideas that have lead a small group of entrepreneurs and creative minds from a garage operation to a listed company with over 300 people, offices in Belgium, France,  the Netherlands and UK and partnerships across Europe.

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Oct 18 2011

Another exciting Emakina project is online…

Dexia Banque Internationale à Luxembourg (Dexia BIL) launched its brand new website.
This full ‘revamp’ truly brings to life consumer needs approach. The site is fresh, to the point and dynamic. And delivers what you’re looking for.

From the start, the strategic focus of the project was on answering customer-needs. Logically, SEO optimization was an essential element in the approach.

The Emakina team mastered the functional analysis, wireframing, designs, copy and translations. It also consulted on the CMS choice, created an overlayer on the Home Page of the old site and produced new video material. Banque Internationale à Luxembourg managed Integration, development in CMS SharePoint 2010, content Insertion and testing.

Together, we came to the essence of what this new website should be: a fluent, pleasant and efficient experience for each of the target groups Banque Internationale à Luxembourg wants to reach and serve.

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Oct 12 2011

Emakina again made a big ‘splash at the DMF this year.

Lots of colleagues and invited guests joined the lively discussions, presentations and good times, celebrating the 10th anniversary of Emakina. It was a very exciting first decade, from garage startup to listed company, with a broad, international management team, great combined knowledge and experience and lots of exciting clients and projects… smiles all around and positive vibes.

When the fair was closing down, Emakina and guests just got started up…

Lots of people, animated discussions and fun….

Denis Steisel and Brice Le Blevennec, looking forward to 10 new great years

A celebration dinner with valued clients and friends

Making new plans together

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Sep 14 2011

In celebration of the 35th birthday, 35 exclusive Golf GTI’s can be reserved, via the web only.

Since its launch in 1976, Golf GTI is the undisputed leader in the sportive compact car segment.
Golf GTI more then ever radiates pure dynamism and is still the ‘one and only’.
So today, 35 years later, this icon still inspires all true car lovers.

On September 20th, at 10 o’clock sharp, the real fans can ‘block’ their beauty, their “Golf GTI 35 Years”.
If they’re fast enough.

Candidates choose between a ‘contemporary’ and a ‘Purist’ version. Then they select the (remaining) numbered edition they prefer and the dealer where they will finalize their dream deal.

Emakina introduced this original concept, designed the mini site and hosts it.

The candidate buyers can already keep their eye on the countdown clock, to be the first to reserve their exclusive Golf GTI 35 Years special edition. To make sure they don’t miss the moment of truth, they can also book an SMS one day or 1 hour before the online reservation will start.

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