Jan 20 2012
Bavaria launches its brand new consumer website, in close collaboration with Emakina. With this move, the largest independent brewery in the Netherlands kicks of its new online communication strategy. The two first markets to cross over to the new website are the Netherlands and the United Kingdom. In the coming three months, 21 other countries will follow.
Bavaria’s new website is based on the idea that websites are no longer leading the consumer’s online action as a platform. Peer Swinkels, Bavaria board member, explains: “The new site for us is a top quality business card, where the Bavaria consumer can quickly receive the right information in inspiring surroundings. However, we would like to engage the dialogue with our customers in the environment where they are already present on their own initiative, for instance on Facebook.“
Swinkels continues: “The launch of the new website is the first step in the new online communication strategy and will be followed this year by various initiatives in the field of social media. This strategy will also enable the consumer to be more and more “at the table” with us, in conversation when we are developing new initiatives.”
To build the website, Bavaria opted for a collaboration with Emakina. A so-called ‘glocal design’ was chosen as the path to producing the web content. This means that the website will have the same look and feel in each country, but will be filled with local content. Via IP targeting, each visitor will discover the website of his/her own country. The renewed site is based on the latest HTML 5 technology and is therefore available on all platforms.
Posted by Thomas de Brouwer in Emakina Group, Emakina.NL, English, Marketing, Web Building | Permalink | No Comments »
Dec 19 2011
We have kept it quiet for a while, but now it can be unveiled: Bonduelle has chosen Emakina for developing their complete online brand strategy! After a pitch which involved several contestants, Emakina was ultimately preferred over its competitors for its strong strategy and extensive experience in fast-moving consumer goods.
Emakina will implement Bonduelle’s online presence for both the Netherlands and Belgium in the same way as for the international brand. Emakina will develop an entirely new brand platform, different online activation campaigns and will especially focus on improving the company’s social presence. Our copywriters’ unit has already written dozens of recipes with a fresh tone-of-voice, and the other texts on the website are now in line with Bonduelle’s new guidelines. The completely revamped website (for Belgium and for Netherlands) is online and new functionalities will be rolled out in steps.
Posted by Thomas de Brouwer in Activities, Brand Activation, Emakina.NL, English, Marketing | Permalink | Comments Off
Dec 15 2011
Magnum has always been one of your favorite treats…but with Christmas and New Year around the corner you can’t afford to pile on the kilos? Now, you’ll have no excuse thanks to the new Magnum Mini Pleasure collection. Mini ice creams for a maximum of pleasure!
Magnum launches its “Magnum Mini Pleasure Delivery Service” Campaign – in the hope of making us feel better about our indulgences! This campaign relies on a personalized delivery system: a delivery boy delivers to you, personally at home, your indulgence. Allowing you to a guilt-free taste of the different existing mini flavours.
To sustain its campaign and spread it, Magnum asked Emakina to develop an online member website. Hence the website where clients can register for the Pleasure Delivery Service. The clients can also, via the « friend selector » of Facebook, select their friends and share the pleasure with them.
To inform the lucky winners of a Pleasure Delivery Service, Emakina has also set up an SMS service that directly sends information to the clients about the delivery date of the Mini Pleasure. Emakina also delivered to Magnum a CMS backend that enable Magnum to download the winners and to plan the best delivery route.
Regarding the formatting of the campaign, Emakina has collaborated with « Square Melon » in Amsterdam, the office is also responsible for the development of the door-to-door system and of the use of the delivery boys.
The success of the campaign was so big that it’ll be relauched in 2012. Be Magnum, think Magnum, and say that a day without pleasure is a wasted day!
Posted by Thomas de Brouwer in Activities, Creativity, Emakina Group, Emakina.NL, English, Marketing | Permalink | 1 Comment »
Dec 9 2011
De mannen van Emakina.NL hebben hun clean shaved look overboord gegooid om duizenden mannen te vergezellen tijdens Movember. Hun reis naar een volwaardige snor werd een waar heldenepos.
Het was even bikkelen…sommige snorren groeiden wat sneller dan de andere. En af en toe was het best spannend om zo bij de bestaande klanten naar binnen te stappen. Maar na te hebben uitgelegd waarvoor het was, werden ze overal positief toegejuicht en aangespoord om door te zetten. Samen hebben ze €420,- opgebracht en gedoneerd aan het NKI-AVL Fonds, partner van KWF, ten behoeve van het onderzoek naar betere behandelingen voor prostaatkanker.
WIJ ZIJN TROTS!
Posted by Hans van Gent in Nederlands | Permalink | Comments Off
Sep 3 2010
De door Emakina.NL ontwikkelde brandsite voor schoonmaakconcern Hago is door de schoonmaak- branche uitgeroepen tot beste website. Het onderzoek is gedaan onder facility managers die zich online oriënteren naar een schoonmaakbedrijf. Hago dankt de eerste positie in de ranglijst vooral aan de goede vindbaarheid van de website. Hago.nl wordt door 57,5% van de respondenten gevonden, en is daarmee met afstand de best vindbare website van de branche. De website maakt vervolgens een goede eerste indruk; ruim 91% van de bezoekers vindt het de moeite waard om na het bekijken van de hoofdpagina verder te klikken. 10% van de respondenten wijst Hago.nl uiteindelijk aan als favoriete website.
Posted by Gabri in Emakina.NL, Nederlands | Permalink | Comments Off
