Blog

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]
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Emakina renews Adobe AEM specialisations, ready to drive digital transformation

Emakina kicks off 2021 with a big boost of new skills, with 12 Emakinians helping the team to achieve the Adobe Experience Manager (AEM) Sites Specialisation recognition – 10 colleagues for the first time, plus 2 renewals. Emakina can now even better help its clients extend their CMS with the powerful digital experience platform that offers truly personalised user experiences. Emakina’s freshly AEM-certified team in Brussels includes developers, business practitioners, site architects and salespeople.
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Priya Sonn’s Digital Proust Questionnaire

Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.

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Why a B2B e-Commerce is not Optional Anymore

According to a Forrester Research report, the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, accounting for 17% of total B2B sales. Seizing such an opportunity has never been more advisable. Let’s explore the evolving B2B buying behaviours, the challenges B2B companies face, and the reasons why you really need to dive […]
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Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]
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The COVID revolution of omnichannel commerce

The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…
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Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.
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You’ll be wearing the true AR glasses sooner than you think

PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]
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Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.
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Emakina’s Alexis Mons to talk about the cookieless world at UBA meeting

Emakina’s Alexis Mons will be the main speaker at the next Expert Community Marketing Technology of the UBA, Belgium’s ‘United Brands Association’. On March 3rd, the Head of legal and GDPR at Emakina.FR will discuss the strategic axes and the long-term vision of the “cookieless world”. The UBA Online Executive Forum is an exclusive online […]
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Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.
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How e-Commerce Empowers Your B2B Business

These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.
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Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.
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My first steps of an exciting journey in IT

Choosing your own path as a recently graduated junior is not an easy job. It takes hard work, but in the end, it is worth it. My life as a young woman in the IT-world began in 2018 when I graduated as an Industrial Engineer at GroepT (KULeuven). Today, being a consultant for DiD, I […]
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