Blog

Emakina’s Brussels office welcomes its 19th nationality

Cultural diversity makes the User Agency extra attractive for talent and clients. “Emakina unites talents from many backgrounds, with diverse origins, influences, and cultural references,” says Tim Wolfs, MD of Emakina.BE. “This magical mix of experiences and ideas definitely adds creativity, impact and fun to our projects and brings a big bonus to our clients.”
Naturally, the pandemic made physical distancing the new norm for the organization. But at the same time, daily interactions between colleagues in Belgium and across the group’s offices in 13 countries strengthens the agency’s social proximity, making it a buzzing digital beehive.

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Social media top talent Charlie Leon joins Emakina

With this Swiss knife expert, Emakina adds sharp strategy, data and content skills, boosting the user-centered digital marketing performance for its international clients. The perfect match Emakina warmly welcomes senior social expert Charlie Leon to the Brussels’ digital marketing department. As a highly experienced international social media manager, she masters strategy and activation in the […]
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Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

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Emakina wins 13 Horizon Interactive Awards, 2 Best in Category

At the 18th Horizon Interactive Awards, one of the most prestigious competitions for interactive and creative media, Emakina was honored with no less that 13 awards. The website for football team Olympique de Marseille and the video campaign for SBAB bank won ‘Best in Category’, the highest distinction in the international competition. Gold award winners […]
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Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

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Sodexo and Emakina launch new service voucher website and mobile apps

Sodexo and Emakina successfully launched their first project together: 1.2 million consumers in Flanders, Brussels and Wallonia can now manage their housekeeping assistance more easily. The new Sodexo service voucher website, secured user platform, and mobile application run like clockwork, make complex processes simple, and have easy to access interfaces.
Part of this success lies in the agile and full scrum collaboration, working closely together with the Regions.
Two more major projects will follow this year, focusing on services for household helpers and a second for authorized agencies.
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Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.
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Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak (follow his seminar!)

On 14 May Emakina’s Petar Kozjak will host a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good […]
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Emakina and Wunderman Thompson asked who is ‘De Mol’, for Rodenbach and VIER

For seven weeks, over one million viewers flocked to Belgian channel VIER for the iconic tv show ‘De Mol’. Starting with 10 candidates in Greece executing exciting challenges, 3 candidates made it to the final episode. On their adventures, they had to succeed in as many assignments as possible, to earn money, while keeping an […]
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Business Automation, the new Eldorado for digital agencies

Automation and artificial intelligence (AI) are on the verge of transforming our professional lives. Whatever your opinion, one fact is certain: work is at the heart of our lives and defines its common thread. We are already accustomed to, sometimes even blasé about, industrial automation, the digitisation of services, and the prowess of artificial intelligence in scientific research, for example. But few realise just what lies ahead of us in the years to come.
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Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]
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Bozar selects Emakina for its new website project

Bozar, the Brussels Centre for Fine Arts, has appointed Emakina as its partner for the creation of its new website. Emakina won a public tender of several competitors, based on its strategic and cultural insights, technical expertise and agile methodology. Bozar will team up with digital and marketing agency Emakina for an important new project: […]
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Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.
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Add your sound and video in support of www.clapandact

The call from the Belgian university hospitals to help them in this Coronacrisis is making waves online. Donations are coming in and people across the country are sharing their support video clips with the hashtag #ClapAndAct. Emakina is proud to drive this campaign. Now the agency boosts the action once more, with its own video. […]
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How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
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