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Is Facebook’s new cryptocurrency Libra good news?

On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
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Emakina Inside #01 : La fin des supermarchés ?

Chez Emakina, nous sommes passionnés par le design d’expériences utilisateur. Nous voulons améliorer la vie des humains, en conservant un regard critique sur le présent afin d’améliorer le futur grâce à l’innovation digitale. Deux fois par mois, Jean-Christophe Detrain et Brice Le Blévennec (CEO d’Emakina) abordent une facette de la vie quotidienne, personnelle ou professionnelle, que nous souhaitons voir radicalement améliorée.

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The summer continues for WW and Emakina

Emakina and the WW slimming programs collaborate and offer new reasons to take care of yourself while having fun every season. As part of the campaign, Bel RTL invites its listeners to gastronomic promenades across the beautiful Walloon landscapes.
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Young Talents Meet Top Professionals at Emakina Experience 2019

At Emakina Experience, 75 digital and creative talents exchanged ideas and dreams with Emakina’s management and experienced consultants. Emakinians hosted talks introducing multiple areas of expertise at the agency. The choice was broad, from ecommerce, marketing and automation, to creativity, design sprints, mixed reality, and more. As a bonus, experts shared advise on optimizing CVs and portfolios.
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Emakina helps e-commerce association Safeshops to launch Lazysundays.be

This Sunday, people in Belgium will be able to make more choices than ever! No, we’re not talking about the elections, but about more relaxed and fun choices: 26 May is the very first of the ‘Lazy Sundays’. Lazy Sundays are new short-term online shopping events, imagined by Emakina for Safeshops. This growing association for […]
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Emakina attracts 4 senior talents to manage new growth and boost added value

After welcoming top talent Leon Jacobs as its new Executive Creative Director, Emakina.BE now adds 4 more senior client-facing colleagues: Eva Koegenborg, Sophie Triollet, Mark Posford and Patrice Bosseaux.
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Emakina welcomes Leon Jacobs as its new Executive Creative Director

Leon Jacobs joins Emakina as its new Executive Creative Director. He is an award-winning creative and a strategic thinker with a keen interest in storytelling. Leon has a solid understanding of business drivers and combines sparkling ideas with an abundance of positive motivational energy.

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Emakina updates European Parliament’s AR info app for Station Europe

Visitors starting their tour of the European Parliament at the Station Europe information center are in for an augmented reality treat. With the brand-new tablet app – created from scratch by Emakina – they can discover the stories behind the buildings housing Europe’s democracy. The app is an upgrade of a previous version, using the […]
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Emakina Delivers New Website for Wildlife Park Pairi Daiza

Last May, renowned Belgian wildlife park Pairi Daiza presented its new website, developed by Emakina. In about three months, our teams designed immersive webpages presenting the park’s various biospheres, points of interest and practical information, within seamless and efficient navigation. Built on Drupal 8, the platform offers Pairi Daiza the possibility to implement content, alongside […]
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Tim Wolfs Returns to Emakina.BE as New Co-MD

Emakina warmly welcomes back Tim Wolfs to its Brussels team. As an experienced interactive marketing expert, he will boost the user agency’s sales and management team. With his return, Emakina further confirms its ambition to build solid bridges between its clients and their end users, the real battleground of today’s economy.
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CaseDay19: celebrating excellence in building digital businesses

Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
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Emakina’s Aline Durand clarifies media consumption trends in RTBF radio show

Aline Durand, Head of Emakina Insights & Consulting was invited this week on ‘la Première’ (RTBF)to comment on a Nielsen report. Media consumption seems to be exploding, but she puts them in perspective and indicates some trends.
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Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.
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How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]
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Stadia: the First Step Towards Realistic Virtual Universes?

Could it be that the upcoming arrival of Stadia, Google’s new video game streaming platform, is the first step towards an authentic cyberspace universe? Everything leads us to believe so…
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