Blog

Does work have a future?

“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…

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CRM- and data-expert Maarten De Neve joins Emakina

Emakina’s Digital Marketing Team welcomes data expert Maarten De Neve as its new Marketing Automation Practice Lead. He adds his vast strategic and project-oriented data and CRM-experience to their dynamic mix. The move matches Emakina’s ambition to boost Marketing Automation as a pivotal element in today’s strategic business development. Welcome back, Maarten Maarten will manage […]
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Emakina Inside, a podcast about tech that improves our lives

Twice a month, Faskil and Emakina CEO/CVO Brice Le Blévennec discuss a facet of daily life, personal or professional, that we want to see radically improved. And you can hear their discussions in our new podcast series, Emakina Inside.
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CaseDay19: celebrating excellence in building digital businesses

Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
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Emakina’s Aline Durand clarifies media consumption trends in RTBF radio show

Aline Durand, Head of Emakina Insights & Consulting was invited this week on ‘la Première’ (RTBF)to comment on a Nielsen report. Media consumption seems to be exploding, but she puts them in perspective and indicates some trends.
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The Future of Work: Join the Full Circle Event

Technology keeps on disrupting our lives, work and interactions. Emakina decided to spice up the debate and support the Full Circle event on the future of work in Brussels on Tuesday 19 November at 6.30 PM. Four respected minds from different backgrounds share their take on our utopian/ dystopian future, to launch a debate that no doubt will be animated.

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Five CAD students experience real agency life at Emakina

Five students of CAD Brussels College of Art and Design finished a very intense week at Emakina, to experience agency work in real life, and learn how projects are born.
Emakina has a tradition of inviting talent from this school to its offices, and some of the visiting students in the past stayed on to start their career at the agency.

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Is Facebook’s new cryptocurrency Libra good news?

On June 18th, Facebook announced the creation of Libra, the cryptocurrency sponsored by the social networking giant. Along with the announcement came plenty of promises, such as offering everyone – including the least developed countries – access to the financial system. Is this a pipe dream or is it possible? As things stand, it’s hard not to be cynical about Mark Zuckerberg’s holier-than-thou pledges. So far, Facebook hasn’t shown much sincerity or transparency in how it operates. Meanwhile, financial experts are concerned that there are numerous technical and political risks associated with any failures. So let’s take stock.
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Emakina Inside #01 : La fin des supermarchés ?

Chez Emakina, nous sommes passionnés par le design d’expériences utilisateur. Nous voulons améliorer la vie des humains, en conservant un regard critique sur le présent afin d’améliorer le futur grâce à l’innovation digitale. Deux fois par mois, Jean-Christophe Detrain et Brice Le Blévennec (CEO d’Emakina) abordent une facette de la vie quotidienne, personnelle ou professionnelle, que nous souhaitons voir radicalement améliorée.

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The summer continues for WW and Emakina

Emakina and the WW slimming programs collaborate and offer new reasons to take care of yourself while having fun every season. As part of the campaign, Bel RTL invites its listeners to gastronomic promenades across the beautiful Walloon landscapes.
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HackYourFuture students get a taste of Emakina agency life

Emakina welcomed a motivated group of 8 aspiring student developers to its Brussels office. Visits like this are not so exceptional at the digital agency. But this one was different nevertheless, because it was part of the HackYourFuture digital skills program. This excellent initiative helps motivated people with limited access to opportunities so they can […]
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Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

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Emakina attracts 4 senior talents to manage new growth and boost added value

After welcoming top talent Leon Jacobs as its new Executive Creative Director, Emakina.BE now adds 4 more senior client-facing colleagues: Eva Koegenborg, Sophie Triollet, Mark Posford and Patrice Bosseaux.
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Emakina welcomes Leon Jacobs as its new Executive Creative Director

Leon Jacobs joins Emakina as its new Executive Creative Director. He is an award-winning creative and a strategic thinker with a keen interest in storytelling. Leon has a solid understanding of business drivers and combines sparkling ideas with an abundance of positive motivational energy.

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Emakina updates European Parliament’s AR info app for Station Europe

Visitors starting their tour of the European Parliament at the Station Europe information center are in for an augmented reality treat. With the brand-new tablet app – created from scratch by Emakina – they can discover the stories behind the buildings housing Europe’s democracy. The app is an upgrade of a previous version, using the […]
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