October 20, 2006

Emakina & Isobar win a Best Case @ IAB Efficiency Awards

Posted by

Brice Le Blévennec

Yesterday evening, our Caddy Gratis game for GB has won a Best Case at the Efficiency Awards organized by the IAB’s Belgian chapter (Interactive Advertising Bureau). A distinction we proudly share with our partner Isobar who submitted the case. A few significant figures about Caddy Gratis:

– 63.586 surfers played this game

– 16.602 of them subscribed to the GB newsletter (conversion rate : 26,11%)

– Each participant played 3,23 games in average for a total of 205.446 between June and October 2005

– Average visit length : 10’11”

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