May 18, 2012

What makes a game serious? Hint: when it wins an (Emakina) award

Posted by

Brice Le Blévennec

The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, during the “Serious Game” event (which took place last week), prizes and awards are granted for outstanding so-called “serious” games.


The new game developed by Emakina for Electrabel has just been recognised as such, winning the Bell.Now award for the best “adver-game”. Participants of the “Serious Game” conference were asked to rank the best examples of the past year.   The Electrabel “Switch Off/ Smart Energy Game” was thus voted as the best case for marketing purposes. As suggested by the category name, the purpose of the game, developed entirely in-house by Emakina, was to promote the new Electrabel application which is part of the company’s wide-scale campaign.


The organisers might think it’s very “serious”. We still think it’s fun…!



Comments are closed.