April 18, 2013

How do you quantify a brand’s social equity?

Posted by

Brice Le Blévennec

Easy! A new tool, developed by Emakina’s Asian partner,  Digital Jungle, does exactly that, and for free!

 

buzz equity

The service, known as Buzz Equity, is a real-time social search which helps brands, SME’s and even consumers understand their social media value. Apart from providing social media insights like sentiment to authorship, Buzz Equity leverages sophisticated algorithms to determine a social value score.

 

Buzz Equity includes both Western and Asian social platforms within its analytics, therefore constituting an important tool for anyone interested in gaining deeper insights across these parts of the world.

 

Dr. Mathew McDougall, Founder and CEO of SinoTech Group (to which Digital Jungle belongs): “SinoTech saw a huge hole in social media monitoring tools for Asia, so we wanted to apply our technology to developing a free social search tool for understanding a Brand’s value. We have also extended this free tool for Marketers and larger brands to capture this data over time with a professional version.”

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