May 13, 2013

So how do you say beer in Hebrew?

Posted by

Brice Le Blévennec

It’s been almost two and a half years since we started working with Bavaria, the largest independent brewery in the Netherlands, founded in 1719. Since then the Emakina Group has developed the brand’s 59 local websites, serving the public of no less than 49 countries! Soon we’ll simply count the countries for which we did not build a website (currently 144 in case you were wondering…).

The sites are based on a ‘glocal’ branding, having a very strong global identity while adapting to the local specifications of each market. Such adaptations go from editorial and copy-writing, through ensuring coherence with cultural codes, to respecting local regulations.

But it doesn’t end there! After we covered most of the Western world with localised sites, our latest versions targeted the Israeli and Kazakh market. Their respective sites needed to take into consideration a different alphabet and even direction of writing (in case you’re not a regular reader of the Old Testament, Hebrew goes from right to left).

Bavaria Israel

An international project of such complexity involved the various agencies of the Emakina Group; including Design is Dead (which took care of the… design),  and Emakina.BE (strategy, development, and management).

The sites are ‘geo-targeted’, automatically presenting the local version from wherever you are. So in order to see the new versions, you simply need to buy a ticket to Tel Aviv and Astana. For the very lazy ones, we’ve added some screenshots…

 

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