Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.
Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.
These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.
Welche neuen digitalen Konzepte sind durch die Corona-Pandemie entstanden? Welche Potenziale bietet Omnichannel-Commerce? Diese und weitere Themen durften wir im Online-Format von medianet diskutieren: Im Agency Log, dem Logbuch der Agenturszene. Emakina CEE-Geschäftsführer Rainer Friedl besuchte das medianet TV-Studio in Wien und hat sich mit Herausgeber Chris Radda über unser Business, den Markt und Entwicklungen […]
Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way. A fine example is Mark Kaslatter, Managing Director of Emakina CEE. He teams up with Rainer Friedl at the helm of Emakina in Austria since 2019. His key […]
Emakina @ Seamless Middle East 2020 “design thinking allows businesses to perfectly balance what the customer needs with what is technologically feasible and economically viable” Just when everybody was adapting to the new “normal”, running their businesses remotely from behind computer screens – physical conference events start popping up again. In these hard times, such […]
Choosing the right B2B e-commerce platform is a critical step in any organisation’s digital transformation. Here are the 4 questions you need to answer before making such a major decision. 1. Which strategy will best accomplish my business objectives? First, you must define clear, achievable objectives and the best strategy to reach them. Examples of achievable […]
Emakinas internationales Netzwerk aus Technologiepartnern ist vielfältig und wächst stetig weiter. Mit unserem neuesten Partner Akeneo, Experte im Product Experience Management, haben wir bereits erfolgreiche Projekte im Nahen Osten umgesetzt und werden in Zukunft weltweit enger zusammenarbeiten. Marktführer im Product Experience Management Akeneo ist ein weltweit führender Anbieter von Product Experience Management (PXM)-Lösungen, die Händlern […]