Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.
Choosing the right B2B e-commerce platform is a critical step in any organisation’s digital transformation. Here are the 4 questions you need to answer before making such a major decision. 1. Which strategy will best accomplish my business objectives? First, you must define clear, achievable objectives and the best strategy to reach them. Examples of achievable […]
These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.