How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

Emakina’s Aline Durand clarifies media consumption trends in RTBF radio show

Aline Durand, Head of Emakina Insights & Consulting was invited this week on ‘la Première’ (RTBF)to comment on a Nielsen report. Media consumption seems to be exploding, but she puts them in perspective and indicates some trends.

Emakina Wins WW’s Social Media Management in Belgium and Netherlands

WW has appointed Emakina as its new partner for social media management in the Belgian and Dutch market. Emakina won the challenging competition between six agencies. The collaboration will kick off in December, when Emakina’s dedicated team will start to support the client’s rebranding from the iconic ‘Weight Watchers’ to ‘WW’, and its shift in focus […]

Emakina Growth Hacker Talks at Flanders DC Expert Days

Your House in Order Emakina’s digital strategist Jean-Paul Delmé is one of the key speakers at tomorrow’s ‘Expert Day’ organized by Flanders DC in Antwerp. The event ‘Your House in Order: Streamline your Internal Organisation’ focuses on designers and ways they can improve their business. Maybe you know the feeling. You want to get things […]

Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

The Future of Work: Join the Full Circle Event

Technology keeps on disrupting our lives, work and interactions. Emakina decided to spice up the debate and support the Full Circle event on the future of work in Brussels on Tuesday 19 November at 6.30 PM. Four respected minds from different backgrounds share their take on our utopian/ dystopian future, to launch a debate that no doubt will be animated.

Emakina and Bardahl win Best Kentico E-commerce Website of the Year Award

We are very enthusiastic of our successful collaboration with Bardahl and the top results it produces! Together we refined the leading lubricant brand’s identity, and brought it to life on their new high-performance website. And now first-rate all-in-one ASP.NET CMS Kentico awards this site with its prestigious E-commerce Website of the Year Award.

KitchenAid Prolongs Collaboration for 2019

Over the last half year, KitchenAid and Emakina have been cooking up some tasty digital projects for the premium home appliance company. The intense collaboration started in May, when Emakina’s dedicated team won the pitch between several agencies for KitchenAid’s digital support. Positive results The fresh digital marketing strategy, designs and actions to fine-tune the […]

Positive Vibes Rule at TEDxCADBrussels

Last weekend, Emakina celebrated the kick off of the first TEDxCADBrussels, as main sponsor. And it was an inspiring day, filled to the brim with enthusiasm, engagement and creativity. Curious eye witness Our colleague Digital Strategist Anna Boroshok was our curious eye witness at this first TEDx event of the College of Advertising & Design. […]

Emakina review: 2010-2019

It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]

Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

5 Expert Tips on Becoming Omnichannel

Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]

Emakina Hosts UX Beers Event with Focus on Personalisation

Cheers! Emakina is the enthusiastic host of this month’s UX Beers event. On 27 November the growing ‘UX Antwerp’ community (over 1,800 members and counting!) will assemble at BeCentral in Brussels for a combination of tasty beers, happy cheers and valuable insights. For this festive and inspiring occasion, Emakina’s long-standing clients Lindemans joins in, serving […]

SBAB and Emakina Awarded for Making ‘Boring Banking’ Fun

Emakina’s team in Stockholm has amassed an enviable collection of gold and silver prizes with a campaign created for Swedish bank SBAB. Together with the client, they have been a breath of fresh air in the industry with a bold, successful challenge to traditional financial communications. With a big smile And they did it in style, […]

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