Google Wants to be Simpler for Advertisers

Kevin Van den Bosch is Client Service Director at Emakina.BE. He shares some ideas about Google’s new approach to advertisers. Google’s is introducing simpler brands and solutions for advertisers. It hopes they will embrace one technology stack, oriented and driven by their needs. More than ever they show the ambition to take center stage in […]

Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

More Fresh Ideas from Digital First

As we said in a previous post, Digital First 2017 gathered a multitude of expert speakers, highlighting the many facets of digital today. Here are some more fresh ideas we heard at the event. It is clear: to boldly go where no man has gone before, organisations must combine Spock’s ‘pure logic’ with the intuitive […]

AI Boosts Better User Experiences

Emakina Group CEO Brice Le Blévennec shares some ideas on the impact of AI. We live in a world where idiocracy seems unstoppable. It is on a conquest of the minds and hearts of people, frightened by just about everything and its opposite. At the same time, artificial intelligence keeps on progressing, entirely unconcerned about […]

Emakina Partners With IBM on Customer Experiences and Cognitive Computing

Emakina, the full service digital transformation agency, announces a new and strategic partnership with IBM. With this step, Emakina develops its service offering around the IBM solutions focusing on cognitive systems and predictive customer intelligence. Emakina is one of the first European digital agencies to certify its teams on IBM’s cognitive and customer experience technologies. […]

Emakina Cooks Up a Digital Storm for KitchenAid

We’re very proud to announce that KitchenAid has appointed Emakina as its new EMEA digital agency. Our dedicated team won the intense pitch and has already started to help the premium home appliance brand to manage its full range of digital communications. Across Europe Emakina will work across Europe, managing everything from UX to campaign […]

Former Groupon Belgium MD joins Emakina.BE as Client Service Director

Emakina reinforces its digital marketing team in Brussels with the talent of Kevin van den Bosch. The new Client Service Director adds over a decade of customer centric management experience to the talent pool, after leading a string of intense client collaborations. At Emakina he will continue on this path, focusing on teamwork, to create […]

Fresh Ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

My Way Opens Car Doors for Students

Empty–nest syndrome noun emp·ty–nest syndrome \ˈem(p)-tē-ˈnest-\: a feeling of prolonged sadness, loss, or emptiness that is often experienced by a parent whose children have grown up and moved away from home With summer approaching, a whole new flock of young birds is preparing to fly off to college or universitiy, leaving their parents suddenly in […]

Yes, But Who is it?

Your brand strategy is amazing. You put the customer at the centre, fulfilling all his needs and desires. You provide the ultimate experience, tailored to your audience. You have gone the extra mile and taken care of every little detail. At least, that’s what you think… You know your product, so you know the kind […]

Emakina Stresses the Power of Actionable Data at Brussels Ecommerce Summit

What will the future of ecommerce hold for you? What are the latest experiences & best practices in this field? The power of implementing actionable data On Friday 20 April, the 5th Ecommerce Summit connects 300 attendees with 24 industry speakers. Emakina’s Arnaud Nullens and Sarah Claeys are two of the invited experts who will inspire […]

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

Make the Wow Factor Great Again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

User Experience = Agencies’ New Core Business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

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