Clubhouse: must-have social media app or all hype?

Clubhouse is the invitation-only platform that everyone’s been talking about for over a year. But what is it exactly? Is all the fuss really justified or will it end up in the hype graveyard? Let’s take a deeper look.

Google Page Experience: when user experience becomes the new priority of the algorithms

From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]

Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.

Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.

Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

Key takeaways from Google I/O 2021

The conference started with a performance from the amazing Tune-Yards alongside the AI-powered choir Blob Opera. The rest of Google I/O 2021 focused on AI, CSR, AR features and commerce. We’ll go through all the key takeaways and features to come in the following weeks and months. Real-time AR navigation via Google Maps A big part of […]

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]

Priya Sonn’s Digital Proust Questionnaire

Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.

Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

Ethical design: how to design the right thing, responsibly

What are the first things that come to mind when you think about design? Do you tend to associate design with impressive architecture, trendy chairs, and shiny graphic interfaces? What if we are all designers – and that includes you?  Wait – we are all designers?  Yes, that’s right. No matter what you do exactly, you are contributing to the creation of something, at […]

GDPR, data privacy, cyber security & sustainability: have we reached digital maturity?

Digital is no longer just a company asset or a way we communicate. For several years now, it has been one of the most important subjects that impacts everyone. Users can be exposed to all kinds of abuse, making this is a high priority. Data privacy, GDPR and cyber security are at the heart of the digital debate.
In addition to major concerns over data privacy, there are also other issues like sustainability at play.

You’ll be wearing the true AR glasses sooner than you think

PC’s marked the first great technology wave that changed our lives forever. Smartphones marked the second one and AR/VR seems very promising in creating a new wave on their own. It brings the world of human-centered computing closer and combines real and virtual to explore all the new ways in which human experiences and lives […]

Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.

CES 2020 : gadgets or innovations ?

The CES continues to wow us with the new tech products showcased in Las Vegas this year. We’re introducing some products on which you can debate whether they’ll find their place in your or many other people’s homes. Without further ado, here are more of the top picks we want to share with you. Perso, […]

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