Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Last weekend, Emakina celebrated the kick off of the first TEDxCADBrussels, as main sponsor. And it was an inspiring day, filled to the brim with enthusiasm, engagement and creativity. Curious eye witness Our colleague Digital Strategist Anna Boroshok was our curious eye witness at this first TEDx event of the College of Advertising & Design. […]
After the great success of last year’s edition, the Emhackinathon is back! And the big star of this Emhackinathon 2016 is… *drum roll* CHATBOTS! Also called conversational agents, these bots are conceived to help you find goods, to access services more easily, but also for the sole purpose of entertaining us. REGISTER HERE Organized in […]
Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]
The hackathon Emakina organized with Microsoft Internet of Things a few weeks ago was a real success, as we already wrote about (click to check out the projects). Here’s a short video for those of you who want to relive this exceptional weekend – or just have a look at the atmosphere of this creative IoT […]
Every year, CREA Digital Day, co-organized with Emakina, gathers industry professionals, students, marketing experts, media specialists and communication enthusiasts in Geneva to celebrate creativity and technology. We attended the conference to offer you this summary of some of the fascinating presentations that unveiled current and future digital trends affecting our daily lives. Watch the full […]
Famous Swedish show star Erik Haag prepares a ‘seriously funny comedy show’ at the Globe for SBAB bank Can you make home & housing economics “great fun”? Let’s ask famous Swedish comedy star Erik Haag to try to answers this question… That’s the original central idea in a creative campaign, concocted by Swedish bank SBAB […]
Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]
At the Swiss competition Le meilleur du web in Lausanne, Emakina’s creativity was acknowledged with the Best Video prize. This award particularly honours the uplifting atmosphere of the production and its creative environment. Our film « Look up to the sky » was created for the prestigious Swiss watchmaking brand Jaeger-LeCoultre for the 2015 edition of the Salon […]
This year’s edition of Digital First was a huge success: more than 4,000 digital enthusiasts and professionals attended the exceptional keynotes, listened to the expert speakers, chatted with the exhibitors and generally shared their digital passion, questions and solutions with each other. But one attraction in particular captured the attention of the amazed people who […]
Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
Emakina.BE once more had an exciting day. We welcomed acclaimed speaker Mark Stevenson to our offices. Mark is a ground breaking entrepreneur, author, broadcaster and expert on global trends and innovation. And he has an important message to share. Technology is bringing fundamental changes to society and we will all need to adapt to this […]
Two weeks ago, Actiris and Emakina launched a bold campaign aimed at Brussels’ unemployed youth. Street art and hip-hop to the rescue of unemployed youngsters who lost faith in institutions: a stunning campaign filled with street cred’, hope, and the empowerment of a generation asking to build its own future! Brussels street artist Steve Locatelli […]
Emakina loves creativity, entrepreneurship and tech innovation. So when NRJ radio invited our CEO Brice Le Blévennec to join the jury of their Startup initiative, he did not have to to think twice. The theme of the NRJ Startup competition was ‘Projects to rock your everyday life’. And that’s what the participants delivered. No less […]
Last weekend, Emakina organized its first hackathon in collaboration with Microsoft Internet of Things. 48 hours of coding, brainstorming, testing, eating, sleeping, designing, laughing frantically from exhaustion after accidentally deleting hours of work, crying on the floor, then building it all back up again while thinking about Kipling’s poem ‘If’ – and many more wonderful […]