From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]
Over 30 marketing, sales and IT experts, especially from retail and fashion companies, participated in the ‘Connected Consumer’ event in Amsterdam, on March 6th. The Digital leaders meeting at the prestigious ‘The Dylan’ Hotel in Amsterdam was an initiative of Emakina and its partner Selligent. All present were united around the idea that integrated customer […]
These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.
Miel Van Opstal, senior innovation and marketing facilitator and top keynote speaker, joins Emakina.BE’s strategic team. Emakina is happy to welcome Miel Van Opstal to its strategic team in Brussels This seasoned information architecture analyst and digital transformation expert has an impressive track record as a key speaker and inspiring communicator. He took centre stage […]