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Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Dad’s banks challenged by neo-banks

Digital competitors are emerging in the financial sector with mobile apps attracting users. While we are not about to see Dad’s generation of banks collapse, it is in their best interests to learn what appeals to users most about these new digital banks and their efficient and creative apps.

Educode, Brussels’ Digital Education Symposium

This morning began the first edition of Educode, a three-day long symposium centred around educating and informing all education stakeholders about the digital transformation’s many challenges. Teachers, students and their parents, speakers from all horizons and domains of expertise, researchers, and many more will meet and exchange – and Emakina could not miss the opportunity […]

Fresh Ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

How e-Commerce Empowers Your B2B Business

These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.

5 Expert Tips on Becoming Omnichannel

Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]

Emakina Stresses the Power of Actionable Data at Brussels Ecommerce Summit

What will the future of ecommerce hold for you? What are the latest experiences & best practices in this field? The power of implementing actionable data On Friday 20 April, the 5th Ecommerce Summit connects 300 attendees with 24 industry speakers. Emakina’s Arnaud Nullens and Sarah Claeys are two of the invited experts who will inspire […]

Digital Proust Questionnaire #8: Jeroen Huys

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peek inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.

The Future of Work: Join the Full Circle Event

Technology keeps on disrupting our lives, work and interactions. Emakina decided to spice up the debate and support the Full Circle event on the future of work in Brussels on Tuesday 19 November at 6.30 PM. Four respected minds from different backgrounds share their take on our utopian/ dystopian future, to launch a debate that no doubt will be animated.

“Hey, Dad… What’s an Ad?”

The question that my sons would ask me if they were not the progeny of an advertising 2.0 executive will undoubtedly face young fathers elsewhere soon. Just as previous generations asked “what’s a cheque?” “what’s a walkman?” or even “what’s full employment?” Do they know about toilet paper? Oh, great, phew! That would have been […]

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

Stanley/Stella: Quality Belgian Clothing Brand Revolutionises Retail

Stanley/Stella is not just another Belgian clothing store. Their obsession is straight-forward: they want to reinvent the standards of the fashion industry. Quality clothes produced with high ethical standards while minimizing the factories’ environmental footprint are at the core of their business. But that’s not enough. Stanley/Stella is also redefining retail in a unique way. […]

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