From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]
This year’s edition of Digital First was a huge success: more than 4,000 digital enthusiasts and professionals attended the exceptional keynotes, listened to the expert speakers, chatted with the exhibitors and generally shared their digital passion, questions and solutions with each other. But one attraction in particular captured the attention of the amazed people who […]
Adobe is all about experiences and the Adobe Summit was not the exception. As Adobe Partner, Design is Dead could feel it from the beginning… music, lights and awesome people built up a perfect vibe and created a positive atmosphere that made very easy to share experiences between partners, prospects and customers. We identified three […]
Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.
The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]