Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
The Belgian Pharmaceutical Association APB launched its new Microsoft SharePoint 2013 website. With this Belgian and even European ‘first’, created in close cooperation with Emakina, the organisation significantly strenghtens its online presence. By launching the brand new APB website and also completely restructuring its members platform, APB aims to facilitate public access to a wide […]