Story splitting

Many Scrum Teams have difficulties with splitting user stories. They will often be convinced that it’s absolutely impossible to split this or that product backlog item. As a result, stories that are really oversized enter the sprint and often need to be carried over during multiple sprints because the team doesn’t manage to burn them […]

Silicon Savannah – An inspiring mission

If you follow us on facebook you might have noticed that we were part of a Belgian trade mission to Silicon Savannah, Kenya. Here are some of our take aways. Hustlers That’s what Kenyans call 83% of the population in contrast of the 17% that has a monthly paycheck in Kenya. These hustlers need an […]

AEM6.3 + feature pack 20593 – The new component style system

Feature pack 20593 for AEM6.3 has been released recently and includes a new feature in AEM Sites called “Style system for components”. This feature allows template authors to define style classes in the content policy of a component. These styles can in turn, be used directly on components during page editing. The benefits for your content […]

Enabling marketing experimentation with Adobe Target

Dear Marketeers, please do experiment. With the right tooling (e.g. Adobe Target), process (e.g. SCRUM) and planning tool (e.g. JIRA), you can start your endeavour in the experimentation world. Experimentation is an inherent part of data driven marketing. Most of the DXP platforms have content targeting functionality. But many marketers face the frustration that once […]

Digital Proust Questionnaire #10: David Bredael

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

Adobe Summit 2018 – An experience and three takeaways

Four of our best warriors visited a beloved arena for the Emakina Group: Adobe Summit 2018 @ Excel London. Our smiley and happy #dreamteam (see groupfie above) was formed by Johan Cootmans (Program Manager) at the back of the picture, followed by Jeroen Huys (Managing Director), Yoeri Conickx (Client Service Director) and Johnny Degreef (DevOps Engineer). On the summit, Adobe partners, customers and prospects, 5000 […]

Orchestrate your marketing campaigns, your competitors are already doing it

More than 70% of the companies are currently (or in the process of) using a Multichannel Campaign Management tool according to Gartner. Taking advantage of the functionality of these tools is a must for every marketing team. Adobe Campaign Standard is a very strong contender for other services such as Marketo and Pardot (Salesforce). Do not […]

A local Kubernetes set-up in 15 minutes

Containerisation, and Docker being a leader, has revolutionized the way we manage and deploy applications. It was a great help in standardization, maintainability, simplicity, faster deployments and it made moving apps to the cloud easier etc… Delivering services … faster! Building our apps and putting a container around it so all application dependencies are encapsulated […]

‘Our Cryptocurrency Mining Policy: Free Content, No Ads!’

There has been a lot of change in the world of online advertising in the last few months: some agencies might be screaming about the injustice of a universe that doesn’t care enough about their business plans (should it?), but others see it as an opportunity to revolutionise the way websites make money from the […]

Will Blockchain Technology Save the World?

The Internet is a fantastic protocol that has lead the way to the advent of the Web, emails, mobile applications, etc. But a new platform is rising! Blockchain technology, better known as the technology behind the digital currency that has been making the news for a few months: the bitcoin. Not only are bitcoins and […]

Angular 6+ inside Adobe Experience Manager

Developers always like to work with the newest technologies but sometimes it is difficult to integrate this inside a product you are working with. I had this experience with Angular 2+ and Adobe Experience Manager (AEM). But with the release of Angular 6 they implemented a nice way to convert Angular components into a custom HTML […]

Personalising your customer digital journeys with Adobe Experience Cloud

According to L2 research, users spend 40% more time on average on websites that provide personalised experiences and these companies manage to decrease up to 17% their bounce rates. Personalisation is a must to engage with your audience. I worked as a researcher since 2005 till 1015 in the world of Technology Enhanced Learning. Yes, this […]

Bruno Liesse joins Emakina / Insights & Consulting

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him […]

Digital Proust Questionnaire #11: Pierre Pôlet

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]

The Base Self Pay Kiosk

Since 2004, a dedicated team of top talents works on digital applications at the BASE offices in Brussels. This intense collaboration between BASE and Design is Dead has produced many innovative online solutions, including the Self Pay Kiosk. Even in an era of ubiquitous internet access and doing just about anything online from your comfy […]

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