Choosing the right B2B e-commerce platform is a critical step in any organisation’s digital transformation. Here are the 4 questions you need to answer before making such a major decision. 1. Which strategy will best accomplish my business objectives? First, you must define clear, achievable objectives and the best strategy to reach them. Examples of achievable […]
You don’t have to choose between DIY or outsourcing for your next digital project. Here’s why. Making choices is usually difficult, making the right choice is always hard. And that is especially true for projects with strategic value for your brand or organization. Let’s imagine that your company needs a new digital platform, that should […]
Smiles all around yesterday evening, at the traditional opening of the 98th edition of the Brussels Motor Show. Our colleagues were there in their finest evening wear, having gladly accepted the invitation from our friends at D’Ieteren and Volkswagen D’Ieteren Finance.
These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.
For seven weeks, over one million viewers flocked to Belgian channel VIER for the iconic tv show ‘De Mol’. Starting with 10 candidates in Greece executing exciting challenges, 3 candidates made it to the final episode. On their adventures, they had to succeed in as many assignments as possible, to earn money, while keeping an […]
Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
Visitors starting their tour of the European Parliament at the Station Europe information center are in for an augmented reality treat. With the brand-new tablet app – created from scratch by Emakina – they can discover the stories behind the buildings housing Europe’s democracy. The app is an upgrade of a previous version, using the […]
Amazon’s upcoming arrival on the Belgian and Dutch markets is going to stir the two countries’ commerce pot, making some of its ingredients obsolete and adding some new flavours to it. But what will all this change, practically, for users and especially for all the professionals involved in the commerce of goods, be it online or physical stores? Overview of this significant evolution and of the opportunities it presents to brands and distributors.
Emakina’s Digital Marketing Team welcomes data expert Maarten De Neve as its new Marketing Automation Practice Lead. He adds his vast strategic and project-oriented data and CRM-experience to their dynamic mix. The move matches Emakina’s ambition to boost Marketing Automation as a pivotal element in today’s strategic business development. Welcome back, Maarten Maarten will manage […]
Leon Jacobs joins Emakina as its new Executive Creative Director. He is an award-winning creative and a strategic thinker with a keen interest in storytelling. Leon has a solid understanding of business drivers and combines sparkling ideas with an abundance of positive motivational energy.
Last May, renowned Belgian wildlife park Pairi Daiza presented its new website, developed by Emakina. In about three months, our teams designed immersive webpages presenting the park’s various biospheres, points of interest and practical information, within seamless and efficient navigation. Built on Drupal 8, the platform offers Pairi Daiza the possibility to implement content, alongside […]